SAS has announced that Technology Marketing Corporation's (TMC) Customer Interaction Solutions magazine has named SAS a winner of a 2010 CRM Excellence Award for SAS Customer Intelligence.
Winners of the CRM Excellence Award must demonstrate the improvements their products have made in a client's business. The CRM Excellence Award winners are chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.
“The CRM Excellence Awards honours the companies that have proven to be true CRM partners to their customers and clients. The companies selected have demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious assets... their customers,” said Rich Tehrani, CEO, TMC.
SAS Customer Intelligence enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organisation's marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.
Most recently SAS added SAS Social Media Analytics and SAS Customer Link Analytics to its suite of analytic marketing solutions. SAS Social Media Analytics integrates, analyses and enables organisations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organisations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.
SAS Customer Link Analytics improves customer retention, cross-sell and up-sell by enabling marketers to identify social communities based on relationships between customers, measure and segment customers based on social influence, and target customers based on changes within their social communities.
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