For the third year in a row, a leading international customer relations management magazine, CRM, has recognised SAS as the leader in CRM analytics, presenting two awards to the company at a ceremony in San Francisco last week.
SAS, the leader in business intelligence, was honoured as the CRM Market Winner for analytics and a CRM Market Leader for marketing automation.
The 2005 CRM Leader Awards honour the companies that stand above the rest in customer relationship management as a result of their significant influence, innovation, or accomplishments.
In the CRM Analytics category, SAS was recognised for once again "emerging victorious with the primary differentiator being its impressive 4.6 out of five for customer satisfaction."
In the Marketing Automation category, SAS was honoured for showing "its worth to companies with high-powered marketing needs".
"It's really no surprise that SAS came out on top in the CRM Analytics category again this year," said David Myron, editor-in-chief of CRM magazine.
"CRM continues to be a primary focus for SAS and it has significant resources dedicated to this area, including research and development (R&D), product management and marketing, sales and implementation in comparison to the rest of the market. The flexibility of SAS' campaign management solution, coupled with the leadership of 2004 CRM Hall of Fame Dr Goodnight, have brought in new customers and driven its revenue to company-record levels."
Last year, CRM Magazine inducted SAS CEO Jim Goodnight into its Hall of Fame for Goodnight's contribution in building the CRM industry.
DataFlux, a subsidiary of SAS, was selected as a 2005 CRM Market Winner in data quality. DataFlux was chosen based on the company's suite of data quality tools that allow companies to analyse, improve and control the quality of their information assets.
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SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40 000 sites -- including 96 of the top 100 companies on the Fortune Global 500 -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know. Visit us at www.sas.com.
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