Sentech has launched a pay-as-you-use MyWireless Internet package aimed at smaller users.
"Bandwidth is being eaten up and the caps being set are broken, so we needed a package that would manage users and not just cut them off," says Marcel Raath, executive of marketing and sales at Sentech.
Raath was speaking yesterday at the launch of the new Sentech MyWireless Flexi product offering, which will target SOHOs and the home dial-up market.
"The problem with most of the broadband offerings in the market place is that you don`t always use what you pay for," says Winston Smith, portfolio manager for wireless products.
"You might pay for a service with a 3GB cap, but only use 250MB in a month," says Smith.
"Users who just browse the Internet and download mail don`t realise that they can get away with 250MB a month."
With this in mind, the solution offers packages bundled with relatively low initial caps.
The Flexi has six new free data packages ranging from a 200MB cap to 10GB cap, with 24-month contracts priced at R299 and R2 099 a month respectively. Additional MBs can be bought from R1.50 a MB on the 200MB package to R0.20 on the 10GB package.
The connection speeds have been fixed to 128 or 256kbps.
"In the next 6 to 8 months we are looking to increase our total user base to 12 000 to 15 000 users, with 80% of our current MyWireless users moving across and the rest coming from the dial-up market," says Smith.
The Flexi product launch does not spell the end to the current classic range and users can move over from the classic to the Flexi range at no extra cost.
The intention is to lower the overall cost of entry into the market for Internet services, thereby growing the market in line with Sentech`s mission of creating broadband access to more of our people," said Smith.
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