Rdio, a digital music service, and Shazam, a media engagement company, will expand their music discovery partnership to include SA.
"Working together in major countries across the globe, we are now providing more than 270 million Shazam users the ability to instantly listen to an entire song they just identified exclusively on Rdio," says Daniel Danker, chief product officer of Shazam.
Danker points out that by connecting Shazam to Rdio, listeners can also create a playlist on Rdio called "My Shazam Tracks". This playlist automatically updates with every new song tagged in Shazam, making it easy to relive a music experience, track for track, through the Rdio app.
CEO at Rdio, Anthony Bay, states that music lovers around the globe can now connect Shazam's tagging feature with Rdio's digital music service.
"All the songs tagged in Shazam are automatically added to a 'My Shazam Tracks' playlist in Rdio, making it easy to identify, save and organise their music discoveries," he says.
According to Bay, users of the Free and Encore versions of the Shazam App for iOS and Android simply identify a song and then click the "Listen Free on Rdio" link on the identified song's page.
"Rdio Unlimited subscribers can listen to the full song in the app on their mobile device and also listen to all of their tagged songs on Rdio in the 'My Shazam Tracks' playlist. Those new to Rdio can sign up for a free 14-day mobile trial to hear the complete track, he says. "After the mobile trial expires, they can choose to upgrade to one of Rdio's flexible subscription plans for unlimited streams and access to Rdio's acclaimed mobile apps."
The Shazam-Rdio integration is the latest example of one of Rdio's developer partners extending the Rdio experience through Rdio's application programming interface (API), adds Bay.
"Over a thousand developers are actively creating a huge variety of apps using the Rdio API, making it easier for Rdio users to discover new music, attend concerts, create playlists, listen collaboratively, learn about their favourite artist, and more," he concludes.
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