Siemens Information and Communication Group (I and C Group) will be at CeBIT to claim its stake as the leading provider of Information and Communication technologies and services for mobile business, as Hannover becomes the world stage for innovation and technologies today.
Mobile business, a logical next step following the Internet revolution, says Pete da Silva, Chief Operating Officer at Siemens SA, will pioneer the way in integrating Next Generation Internet, mobility and electronic business.
"Today, no company can close itself off from the revolution taking place in technology and communications, if it wants to remain competitive. Siemens is geared with pioneering strategies that addresses the requirements for the new economy. The aim is to provide virtually unrestricted mobility for everyone in both the private and commercial sector."
Highlights at the expo will include a demonstration, using Fujisu-Siemens notebooks, one of the first-ever complete Bluetooth solutions for corporate networks and public hotspots. The live demonstration will involve linking various halls with a Bluetooth access network, showing how companies and service providers will be able to link well over fifty thousand employees via a Bluetooth short-range radio network. Providing complete solutions for the Smart home, Siemens will also display what the "mobile" future of the Smart Home will look like and how life will be made easier for residents.
"Mobile business is a completely new business area because it's more than just wireless communication. It's infrastructure, solutions and services at any location via any network to any device," says da Silva. "So whether you are in a taxi in New York, on Clifton beach in Cape Town, or in your office, you're not only in touch with your "desktop" but also in control of your financial transactions. Your cell phone of today will become the "enabler" for tomorrow - allowing you to execute business or personal transactions at any time or place.
"Mobile business will unleash a flood of new transactions over the telecommunications networks, leading to a much higher demand for speed and capacity. To meet this demand, a next generation network is required."
Exhibiting its complete network technology range, from base stations and call processing equipment to intelligent network services and applications for mobile radio, Siemens will show that is has the technology ready for the advent of general packet radio switching (GPRS) and Universal Mobile Telecommunications System (UMTS).
"It is Siemens' mission to build this next generation Internet, without which mobile business will not be possible," says da Silva. "The company's portfolio of products, solutions and services in the areas of IP convergence, IP routing, Broadband Access, and Optical networks, will provide the foundation for mobility."
The main focus of Siemens' presentations in the Mobile Solutions sector at CeBIT is on mobile information services and applications, which will be demonstrated using GPRS technology. Innovative applications and "localized and personalized services," says da Silva, are what make business truly mobile. The possibilities include finding friends in mobile mode with SieFriend, managing whole logistics fleets with SieFleet and obtaining personalised information quickly and easily through the mobile portal - all based on a mobile platform for the mobile Internet.
Siemens will also present a complete UMTS network in live action, with numerous applications to highlight the future possibilities that will come with mobile radio.
Showcasing its access solutions, Siemens will demonstrate a market-ready solution for transmitting voice via Digital Subscriber Line (DSL) technology - a new technology that uses a bandwidth of up to 2.3 Mbit/s in both directions to transmit voice and data services over a single copper wire pair. Voice and data can be transmitted simultaneously at high speed over traditional two-wire telephone lines, reducing the cost of providing or using copper cables.
For the corporate business market, Siemens' Enterprise solutions unit will demo its recently launched HiPath solution. This IP based Enterprise Convergence Architecture allows companies to implement new convergence technologies in voice and data infrastructures, meeting individual requirements while safeguarding their existing investments. Applications demonstrated will include mobile working, electronic customer relationship management (eCRM) and mobile applications for interconnecting the internet, mobile business and voice communication.
Da Silva sums up: "As the increasing demand for mobility changes the way corporates are working, new technologies will be needed to support advanced communications. Siemens provides fixed and mobile network technologies, transmission and access technologies, voice and data networks, as well as fixed and mobile devices to allow users to communicate and to be connected to information and services 'at any time, from any place, through any device.'
"As we move into the new economy, mobile business will not only positively change the South African business landscape but it will become the single most powerful tool for address in the African Renaissance."
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