As SMS technology becomes increasingly accepted as a business communication tool, and the need for integration into the enterprise's other IT solutions continues to grow, it makes more and more sense for enterprises to rely on an experienced service provider for their SMS technology requirements, says SMS Cellular Services director, Barry Prinsloo.
There are numerous new SMS solutions being announced by one ICT company or another, but few are able to deliver an enterprise ready communication channel which is an integrated, commercial, scalable and manageable solution.
"Customers are finding that there are too many companies offering the service and the SMS field seems to be more focused on marketing, which is missing the key draw-card of this technology," says Prinsloo.
A high capacity, highly available SMS messaging system can impact on fundamental business processes, allowing staff to contact clients and team members as easily as sending an e-mail, and plugging effortlessly into customer relationship management systems for bulk SMS distribution. Applications such as relaying information to sales personnel, communicating with credit card holders, supplementing debt collection systems, monitoring networks and ATM management are just a few examples of the vast range of business applications which have lead to proven significant enterprise operating enhancement.
These types of applications could present customers with an integration and management headache. The average large organisation would need to employ an army of technicians and administrators to manage their complex environment.
Unlike many competing products, integration with back-end systems and customer-specific network configurations is easily achieved, with CellSys technicians having performed complex installations on a wide variety of IT infrastructures over the product's five-year history. The product has a range of flexible interfaces that include SAP (BAPI), MQ, TCPIP, SMTP, POP3, File, TelNet and others.
The CellSys server software allows for the delivery of SMS messages that have been triggered by system events or back-end processes in existing line-of-business or ERP systems. An organisation's existing office automation systems such as Lotus or Microsoft Exchange can also be SMS-enabled, allowing PC users full access to SMS.
SMS technology can thus be integrated into an entire enterprise, leveraging off a single CellSys installation.
Share
SMS and mobile technology leader CellSys provides enterprise enabling SMS systems on a wide range of applications and platforms. The CellSys service includes a fully redundant network infrastructure for connection to GSM operators worldwide (including SA's Vodacom and MTN). This ensures an unparalleled level of availability allowing organisations to implement SMS enabled business critical applications. The simplicity of the interfaces and the ease of integration with the CellSys system means that SMS-enabled applications can be deployed quickly and easily, with minimal cost.
Offerings such as service level agreements, access to a 24-hour help desk, network monitoring, engineering support and integration services, and consulting has enabled CellSys to develop an impressive list of blue chip clients in the banking, financial services, manufacturing and mining industries.
Developed in the late 1990s, the CellSys SMS gateway supports the full range of GSM SMS functionality including ESMS (Enhanced Short Message Service), smart messages, e-mail to SMS, SMS to e-mail and mobile origination.
Editorial contacts