Softline Enterprise has partnered with Africa's leading event for integrated customer management strategies and solutions, Customer Management World Africa 2006, as a bronze sponsor.
Showcasing its award-winning customer relationship management (CRM) solution, SalesLogix, Softline Enterprise will aid the conference in providing integrated customer management strategies and solutions to directors of marketing, sales and customer service teams. The conference will take place at Gallagher Estate from 6 to 10 March 2006.
Ashley Ellington, managing director, Softline Enterprise, says a new breed of customer is driving CRM integration initiatives.
Equipped with more information than ever before, this new breed of customer is empowered enough to demand better customer service, higher quality products and more recently, improved integration.
"By participating in Customer Management World Africa 2006, we are able to create a platform for SalesLogix, providing customers with the exact CRM integration solution they require."
Ellington says he understands the demand for integration because an integrated system is one of the simplest ways to realise the hidden value in an IT investment. "When it comes to CRM it's important to understand all the benefits of an integrated system before beginning your selection process. Customers are at a point where they understand the basics and are savvy enough to determine what kind of integration will best benefit the business going forward. The conference will give them the ideal opportunity."
Elevating its CRM offering even more is its rating as one of the biggest scorers in Forrester Research's Wave report in 2005. The report evaluated the strengths and weaknesses of eight of the leading mid-market on-premise sales force automation (SFA) products across 151 criteria.
SalesLogix was ranked as a leader in the mid-market product evaluation and small business category, while Softline's parent company, Sage, was voted as one of the best all-in-one solutions as a result of its acquisition of strong ERP providers.
With more than 25 000 users at 6 500 companies, SalesLogix is the mid-market CRM leader that enables businesses and divisions of large corporate organisations acquire, retain and develop profitable customer relationships. "Sales, marketing, customer service and support teams are able to improve the management of their relationships with customers and prospects through the use of this CRM product," concludes Ellington.
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The Sage Group plc is a leading supplier of accounting and business management software solutions and related services for small, medium and large enterprises. It comprises market-leading businesses throughout Europe, United Kingdom, North America, South Africa and Australia .The Sage group plc has over 4.7 million small and mid-sized customers in 17 countries and 100 staff.
Softline Enterprise
Softline Enterprise is a leading supplier of enterprise resource planning (ERP) solutions, delivering performance and Web capability that is essential for success in today's competitive business environment. Addressing finance, construction, distribution, manufacturing, services and e-business requirements, the product offering also supports and consolidates activity across expanding business needs. Available on a wide range of operating systems and compatible with a host of industry leading databases, it gives mid-range and larger organisations the reliability and scalability required to keep ahead of competitors.
Softline Enterprise products are supported through a network of accredited partners which bring together the individual product and service components to deliver a complete and tailored solution.
Softline Enterprise products include:
Sage Line 500 - offering all the advantages of a traditional ERP solution, Sage Line 500 provides tight financial control with full visibility of costs and powerful reporting tools. In addition, it includes an evaluation of market trends to assist customers to make informed strategic decisions. The product also manages cash flow through close budget control and efficient purchase requisitioning and supports international business with multi-language, multi-currency, multi-company features. It includes vertical solutions such as manufacturing, construction and retail.
SalesLogix - an affordable, fully scaleable and powerful CRM solution that is easily customised for medium-sized and divisions of large corporate businesses. Sales Logix is designed to integrate seamlessly with other business software and back office applications, providing customers with a holistic view of each customer.
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