Softline Enterprise's CRM product SalesLogix and international customer Conferon Global Services, Inc (CGS), a worldwide conference and trade show business services provider, has been selected as an International Success Strategy winner by Aberdeen Group from among 800 companies researched.
CGS is featured in Aberdeen's new report, "Success Strategies for Leveraging Customer Intelligence", and is cited for achieving a 35% annual improvement in customer acquisition rates using SalesLogix as its business process enabler.
"Customer service is a key differentiator in highly competitive markets," explained Leslie Ament, Director of Customer Intelligence Research for Aberdeen. "Purchasers know similar products are available from numerous vendors and, as a result, expect more value. In parallel, providers of goods and services are focusing on building higher value relationships to grow revenues and reduce customer churn rates. Conferon Global Services' SalesLogix implementation demonstrates how companies can leverage CRM applications to achieve these results."
CGS needed a technology solution that provided customer data management and analysis tools to help enhance its customer service and monitor key performance metrics. The company evaluated several vendors and selected SalesLogix based on "its reputation for providing affordable, user-centric, easily customisable solutions".
"A key organisational enhancement for CGS has been the connectivity of our multiple global divisions through SalesLogix," said Patrick DiLullo, Manager, Enterprise Sales Technology, for Conferon Global Services. "Prospect, customer, supplier partner and operational data is now available to all employees through a centralised database for instant access, and we have much more clear visibility of the entire sales cycle, from prospect stage on through contracted revenue, for accurate forecasting."
CGS worked with a business partner to implement SalesLogix for its sales department and used an internal team with business partner consulting to implement the solution for its accounting, operations, research and marketing departments. The efficiencies created by the CRM system have allowed CGS to grow revenue streams without increasing staff.
See Softline Enterprise at Futurex, hall 1 stands E15-16, or visit www.softlineenterprise.co.za for more information.
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Softline Enterprise is a leading supplier of enterprise resource planning (ERP) solutions, delivering performance and Web capability that is essential for success in today's competitive business environment. Addressing finance, construction, distribution, manufacturing, services and e-business requirements, the product offering also supports and consolidates activity across expanding business needs. Available on a wide range of operating systems and compatible with a host of industry leading databases, it gives mid-range and larger organisations the reliability and scalability required to keep ahead of competitors.
Softline Enterprise products are supported through a network of accredited partners which bring together the individual product and service components to deliver a complete and tailored solution.
Softline Enterprise products include:
Sage Line 500 - offering all the advantages of a traditional ERP solution, Sage Line 500 provides tight financial control with full visibility of costs and powerful reporting tools. In addition, it includes an evaluation of market trends to assist customers to make informed strategic decisions. The product also manages cash flow through close budget control and efficient purchase requisitioning and supports international business with multi-language, multi-currency, multi-company features. It includes vertical solutions such as manufacturing, construction and retail.
SalesLogix - an affordable, fully scaleable and powerful CRM solution that is easily customised for medium-sized and divisions of large corporate businesses. SalesLogix is designed to integrate seamlessly with other business software and back office applications, providing customers with a holistic view of each customer.
Sage
The Sage Group plc is a leading supplier of accounting and business management software solutions and related services for small, medium and large enterprises. It comprises market-leading businesses throughout Europe, United Kingdom, North America, South Africa and Australia. The Sage group plc has over five million small and mid-sized customers in 55 countries and 10 000 staff.
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