Software AG appoints Shanghai 5A Technology as VAR

Software AG, an expert in world-class enterprise modernisation and information integration, today announced that it has signed a value-added reseller (VAR) agreement to appoint Shanghai 5A Technology Development Co, Limited, a leading supplier of information technology solutions, as its reseller in the People's Republic of China. The announcement is in line with Software AG's expansion plans to increase its presence in North Asia through strategic alliances.

Under the agreement, Software AG's XML (eXtensible Markup Language) suite of XML Business Integration products comprising Tamino XML Server, EntireX XML Mediator and EntireX XML Gateway can now be obtained in the People's Republic of China through Shanghai 5A Technology Development Co (www.five-a.com).

By incorporating Software AG XML business integration technologies in its solutions, Shanghai 5A will now be able to empower users with information on demand from across the organisation. This will result in rapid and cost-effective implementation of business initiatives like single view of information, self-service, and monitoring and compliance.

With Shanghai 5A's extensive distributor network in the People's Republic of China, backed by industrial strength XML business integration solutions from Software AG, the partnership will invariably bring about rapid adoption and deployment of XML integration in both government and business-to-business (B2B) sectors in the People's Republic of China.

Explaining the significance of the business alliance, Gong Tie Jun, Chief Executive Officer of Shanghai 5A, said: "We are extremely pleased to partner with Software AG, a leader in XML and integration technologies, to enable the real-time delivery of actionable information whenever and wherever it is needed. The alliance supports our goal to help companies in the People's Republic of China compete more effectively, improve productivity and generate better returns on existing information technology investments through business integration."

He continued: "Together with Software AG, we will bring to the marketplace the promise of ease-of-use, increased business efficiency and seamless integration via XML."

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As today's organisations face an increasingly complex and competitive environment, there is an urgent need to respond faster to changes, provide better service to customers and empower staff with good information to make sound decisions. However, as these needs grow, so too has the complexity of the information technology systems that provide this data. Information is spread across different departments, systems and applications; and must be shared across these boundaries - and sometimes even outside the organisation - with partners, customers and suppliers.

Software AG's XML Business Integration Solutions essentially provides the solution to these issues - without the need for costly investment in developing new core systems. By leveraging organisations' existing legacy systems, these solutions combine a standards-based architecture with a business information-modelling approach to generate an excellent return on assets (ROA).

Today, open standard like XML continues to provide a way for companies to cost-effectively and easily communicate with other enterprises. XML will also continue to revolutionise the way organisations conduct operations by offering benefits like:

* Vendor-independence to reduce costs related to highly specific skills and consulting.

* Improved business agility through a more flexible infrastructure.

* Cost-efficiency thanks to the use of open standards.

Commenting on the partnership, Paul Smith, Regional Manager - Business Lines and Marketing, Northern Europe, Asia Pacific and South Africa, Software AG, said: "We are excited about today's announcement as we want to rapidly push our solutions to various key sectors in North Asia. Software AG and Shanghai 5A share a common vision - to provide customers with integration solutions that will allow seamless integration across any heterogeneous environment. This partnership indicates a strong endorsement of Software AG's integration technology that keeps total cost of ownership low while delivering the highest performance and unmatched reliability."

In summarising Software AG's role in the partnership, John O'Malley, General Manager of Software AG Asia Pacific, commented: "We are extremely pleased to announce our co-operation with Shanghai 5A as forging alliances are a key component in our strategy to expand our footprints in the B2B software solution market. Together with our suite of XML-based business integration products, and the highest level of service and support from Shanghai 5A, we will be able to provide our customers in the People's Republic of China only the best in integration computing."

He added: "The alliance also fulfils our focus in helping companies drive growth and business innovation through our new integration strategy. Unlike traditional approaches that simply move data, our approach provides real-time information to meet critical business challenges."