Solution 6 Africa, the supplier of business systems to professional services firms and innovator in emerging ASP services, has launched its latest application for the professional services firms - Solution 6 Professional Marketing.
Professional Marketing is a marketing system that has been developed in conjunction with an Australian accounting firm, Perks & Associates. The application enables a professional to identify new service opportunities within an existing client base by flagging issues that fall outside of normal tax and compliance matters.
Key Part of Solution 6's Strategy
Professional Marketing asks the accountant's clients a series of simple 'yes/no' questions. The answers automatically generate a series of actions and the actions are prioritised in order of importance. The application then automatically produces detailed and informative reports that assist to identify the client's wishes and priorities.
"The accounting profession is undergoing enormous change. The convergence that is occurring in the industry is an indication of the difficulty in differentiating traditional compliance services. Accountants are now searching for new ways to differentiate themselves, and are looking to offer value-added services to their clients to do this. Solution 6 recognises that it is not easy to switch to offering value-added services, which is why we have produced Professional Marketing," said Frank Woods, general manager, Asia Pacific Africa, Solution 6.
A New Business Generator for Professional Services Practices
"It is not an easy task to get new business in any industry. Most accountants however tend to have difficulty with the marketing and selling process, simply because they don't see themselves as sales people. The reality of course is that you need to sell new services to at least keep pace with competitive pressures. Professional Marketing has been developed to automate the sales process, so there is no 'hard sell' associated with extending the range of services an accountant can offer a client," said Greg Perks, director, Perks & Associates.
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