Sahara Computers, an established Proudly South African supplier of information, communication and digital lifestyle technology to the Springbok rugby team, is proud of its affiliation to the 2007 IRB Rugby World Cup champions.
The ICT company is not new to the business of meeting technical requirements of those operating within top level rugby.
It has penned a long-term supply contract with the South African Rugby Union (SARU) in 2006 and has also served as the official supplier of the u19 IRB Rugby World Cup.
Gary Naidoo, deputy MD of Sahara, says the company has established itself as a proactive, reliable supplier of affordable, high quality connectivity and mobile solutions across various sectors.
"We have always been aggressive in demonstrating what true ICT solutions can do when strategically placed and matched with core requirements. Technology is an enabler and it is our conviction that well positioned solutions can meet the needs of any user, at any level and within any environment," he says.
Sahara Computers has a vested interest in helping to transfer the value of technology and contribute towards the development of the sport, adds Naidoo.
Springbok players, coaching staff and representatives use Sahara products to connect and communicate while abroad.
Hardware is being used to meet all technical requirements, from information and material storage for game strategy analysis and execution, right through to individual personalised devices.
"In much the same way as the Springboks are likened with strength, character, talent and skill, the name Sahara Computers, as a national supplier of high-performance, cutting-edge ICT, has become synonymous with performance, effective levels of service and leadership within a highly competitive arena," Naidoo continues.
Sahara management describes the contract with SARU as a powerful, positive step in the development of the game.
Says Naidoo: "This partnership will not only entrench technical and digital capability within the sport, it will also serve to help facilitate the growth and development of players, facilities and resources. Additionally, we are continuing to spearhead the growth of the digital lifestyle market and the idea behind the Sahara brand is that of enriching people's lives with an emphasis on excitement, convenience, affordability and quality. Rugby in South Africa epitomises these positives."
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Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors, including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors, including corporate, government, digital lifestyle and mobile & wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets, including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Amongst the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realize its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za
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