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SSD drives to revolutionise notebook market

Johannesburg, 22 Jan 2008

With developments around solid state storage devices reaching a milestone as the first 'new age' hard drives hit the mainstream, notebooks are due to become faster and capable of longer battery lives without being as sensitive to the everyday jolting that forms part of a mobile executive's life.

"Solid state storage technology is a substantial paradigm shift," Othelo Vieira, Acer product manager at Tarsus Technologies explains. "Since this new breed of primary storage has no mechanical parts.

"Solid state drives are for all intents and purposes large banks of NAND Flash memory that are very similar conceptually to the memory used for thumb-drives. Due to the fact that they comprise large volumes of Flash memory, solid state drives are also faster than traditional magnetic disk drives and consume less power," he says.

"The net effect is a faster performing computer that benefits from a longer battery life, and because of the absence of movable parts in these new hard drives, there's also less risk of data loss."

Vieira points out, however, that these benefits come with two drawbacks.

"The first drawback is price," he says. "Flash is more expensive than traditional hard disk technologies, so consequently, users should expect to pay a great deal more for the benefits of solid state storage."

The second drawback, Vieira says, is linked directly to the first.

"Since Flash is so expensive, it's difficult for vendors to justify placing anything more than between 32GB and 64GB of Flash memory in an average solid state device. While there will be higher capacity drives available, these will not be viable for some time - vendors will undoubtedly focus their efforts and economies of scale on what they deem to be the hot selling capacities."

Although it's unclear when exactly the new solid state devices will end up in the product lines of the mainstream notebook brands, such as Acer, Vieira believes the move will inevitably take place in the next year or two.

"In the meantime, however, customers can expect to see various hybrid technologies, such as Intel's turbo memory, to give the world a glimpse of what could be," he concludes.

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Tarsus Technologies

With more than 20 years of experience in the ICT industry, Tarsus is the leading value-added distributor in South Africa, specialising in the supply of the world's foremost PC and peripheral hardware brands to the local reseller channel.

Tarsus strives to meet the channel's needs for credit funding, stock availability and efficient logistics, ensuring resellers are able to deliver the highest quality service to their customers, focus on support and compiling the best overall solutions for their end-user customer base at the lowest possible cost.

The company prides itself on its flexibility, adaptability, knowledge, skills and successful track record, combined with an industry-leading ability to manage large roll-outs. These are the reasons Tarsus has consistently been rated as the top distributor in the country by international vendors, resellers and the IT media alike.

With its strong commitment to the South African channel, Tarsus is able to not only make the reseller channel more efficient, but more importantly, it plays a vital role in dramatically reducing the costs of doing business in the local ICT market.

Brands represented by the Tarsus stable include industry leaders like Acer, Cisco, HP, IBM, Lenovo, Logitech, OKI, Samsung, TallyGenicom, Targus and Wyse Technology.

More information about Tarsus is available at: http://www.tarsus.co.za.

Editorial contacts

Deborah O'Connell
puruma business communications
(011) 781 0097
tarsus@puruma.com
Emma Scott
Tarsus Technology Group
(011) 531 1000
escott@tarsus.co.za