Staffware receives ISM Award for record sixth consecutive year

ISM, the premier industry award within the customer relationship management (CRM) market, recently named Staffware - for the sixth consecutive year - as a recipient of its prestigious award for exceptional eCRM solutions.

Staffware, the leading business process automation software company, acquired eCRM specialists MarketForce in May 2000. With the acquisition of the only 5-time winner of the CRM industry`s top award, Staffware takes pride in now receiving the ISM award for a record-number six times.

"This is an outstanding achievement for Staffware as it is the only company whose CRM software package has won this distinction six years in a row," said Barton Goldenberg, Ism, Inc. president and founder. "Staffware eCRM v. 8.0 was recognized as one of the most comprehensive CRM solutions due to its strong business, technical and user functionality."

According to Goldenberg, the comprehensive evaluations include the testing of dozens of CRM automation packages for technical features, business functionality and user compatibility. Each year, the top 15 companies are then recognized with the esteemed international award, which is presented during the annual DCI/CRM Conference.

Staffware`s leading process driven eCRM is unique to other solutions evaluated in that Staffware eCRM enables the management of customer relationships throughout the entire organization. Traditionally, CRM solutions are typically limited to the management of customers only at the front office level.

Paul Hoogenboom, vice president and general manager of RPM and an end-user of Staffware`s eCRM solution, has worked with other eCRM vendors and is not surprised that Staffware has been awarded the industry`s coveted ISM recognition. "Having worked with other major eCRM vendors, we realize that Staffware`s product is much more flexible and provides valuable solutions," said Hoogenboom. "Staffware helped us seamlessly integrate customer information throughout more than 30 back-office systems while supporting a variety of business requirements. In addition, Staffware was able to implement an effective eCRM solution without requiring downtime or sacrificing quality and service to our customers. It`s reassuring to know that we made the right choice."

As a result of Staffware`s custom-designed eCRM product, Hoogenboom says his company is better positioned to market complimentary products to existing customers that may have otherwise been purchased from competitors (or not at all).

John O`Connell, chief executive officer and chairman of Staffware, says the ISM award distinguishes Staffware`s product from other vendor solutions that do not integrate from and back office processes. "We consider this a tremendous honour. The ISM award is especially meaningful because it`s a true, objective analysis of our system applications," said O`Connell. "Receiving this prestigious honour demonstrates our continued commitment to making Staffware the preferred provider of automation workflow products."