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Starting an online business in 2024: Seven essential steps

Johannesburg, 22 Apr 2024
Your website is your digital storefront.
Your website is your digital storefront.

Launching a small business online in 2024 is more streamlined than it was a decade ago, yet it still demands a blend of technical acumen, business savvy and a hefty dose of commitment and effort.

While tools and platforms have made it easier to set up an online business, the competition has also intensified. Standing out in a crowded online space requires a unique value proposition, a solid business plan and a proactive approach to marketing and customer engagement.

Follow these seven crucial steps to guide your online business journey.

Step 1: Define your idea

What's your innovative business concept? It must address a problem that people are willing to pay you to solve. Align your idea with your passions, skills and strengths. Conduct thorough research online and offline to pinpoint your niche.

Step 2: Handle administrative tasks

With your idea solidified, attend to the finer details. Name your business, register the domain and craft a business plan outlining the objective, goals and a roadmap for the next few years.

Step 3: Invest in essentials

Equip yourself with the tools you will need to thrive. Shop around for the best deals, considering second-hand or refurbished items where feasible. By investing strategically in essential tools and resources, you'll create a strong foundation for your online business.

Step 4: Procure or create products and services

Prepare your offerings for launch. Source products or craft handmade items. Offer discounted rates or freebies to family and friends – you'll need these to garner initial reviews.

Step 5: Develop your brand

Craft a distinct brand identity comprising your logo, colour scheme, typography, tone and imagery. Stand out from competitors and consider using affordable logo makers if needed.

Step 6: Build your website

Your website is your digital storefront. Invest in reliable hosting and either hire professionals or use a website builder to create a user-friendly, professional website.

Step 7: Market your business

You need to market your business. While progress may be gradual initially, consistency in quality and service is extremely important.

Embark on continuous marketing efforts, such as:

  • Social media.
  • E-mail marketing.
  • Local market events or launch parties.

Remember: It is vital to prioritise exceptional customer service for lasting success. It builds trust and loyalty, enhances your reputation and increases customer retention and revenue.


Editorial contacts

Chantél Venter
Marketing Department (Domains)
(+27) 11 640 9700