Johannesburg, 01 Feb 2006
With technology forming an integral part of our daily lives, the use of a computer in all walks of life has become inevitable, with users spending the majority of their work day in front of a computer screen.
From both an employee well-being perspective and the need to achieve `what-you-see-is-what-you-get results`, competition in the monitor market has increased substantially with manufacturers continuously adding new functionality to their monitors, ultimately aiming to produce picture-perfect displays.
As one of the leading monitor manufacturers in terms of picture quality together with the innovative functionality users have come to expect from the Syncmaster range of monitors, Samsung attributes the success of its monitors to the proprietary Color Enhancer Integrated Chip. Under the banner `MagicColor`, the superior functionality delivered by this chip has allowed the company better control over the gamma, colour tone, temperature and saturation of the images displayed.
Says Darryl Squara, Samsung product manager at Tarsus Technologies: "The use of MagicColor delivers advanced image quality by creating fresh images with vivid colours, exceptional clarity and contrast.
"For each view, the MagicColor Engine calculates the saturation of red, green, and blue in the input signal and adjusts it to shades that the human eye identifies as natural colours. Even a conventional process like white tone enhancement produces more striking results when used with MagicColor," he affirms.
"Another feature that sets Samsung apart from the pack is the amount of customisability the MagicColor engine allows users. Each user can satisfy their individual colour preferences by customising the colour temperature of the input video signal to display a warmer or cooler feeling for the picture," he says.
Squara explains what the term colour temperature refers to: "Colour temperature is a way of measuring the quality of a light source. It is based on the ratio of the amount of blue light versus the amount of red light, with green light ignored. A light with a higher colour temperature has `more` blue light than a light with a lower colour temperature. Thus, a cooler light has a higher colour temperature.
"The colour temperature features don`t end there, however," Squara enthuses. "The typical colour temperature for an LCD display is based on a full white colour temperature. In reality though, each grey scale has more characteristics than full white. This means that as colours get darker, the colour temperature becomes inconsistent with the original colours.
"Samsung has thus added Grey Colour Temperature Compensation technology, transforming grey colour levels so that they meet the characteristics of a full white colour temperature," he says.
The monitors also feature numerous algorithms for correcting colour saturation errors. "With adaptive saturation enhancement, clipping in of high and low saturation areas is prevented. The processor also makes use of a skin tone protection algorithm, which enhances the colour quality for certain colours, but not for others. This means that skin tones can be isolated, maintained and displayed clearly and vividly without interference from other colour settings," he says.
Rounding out the Syncmaster`s picture-enhancing features, Samsung has included functionality that increases the colour range for each of the six primary colours, while achromatic colours are preserved.
"It is also possible to control and adjust the saturation levels and hue of all six primary colours, thereby creating clear and independent colours by using the buttons on the front of the monitor.
"All of these features culminate in a range of monitors that are more customisable, intelligent and class-leading than any other competitor on the market. That`s the reason the brand is a leader in the South African market and is most users` first choice," Squara concludes.
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