More and more companies are realising the need for fast and efficient responses to customer needs. It is no longer sufficient to say: "Let me find out and I`ll call you back!" Customers want informed responses immediately. Thus, the Management of Customer Relations, or CRM as it is widely known, is the fastest growing business in the world. Whether through customer service centric solutions, or via e-commerce, CRM is a must for companies wanting to remain competitive.
In response to these growing market needs, SuperOffice, a well tested CRM package from Norway, was launched in South Africa during April with a series of road shows. The package already enjoys an 80% market share in its country of origin. SuperOffice currently has 21 000 sites and 205 000 active users worldwide.
SuperOffice is available for Windows 95/98 and Windows NT and fully support Microsoft Back Office allowing rapid implementation into any organisation. The `open` structure allows IT experts to benefit from the increased flexibility that they expect from a system like this, whilst ODBC support means that an organisation`s own tools can be applied efficiently to ensure that SuperOffice optimally fulfils the organisation`s needs.
Both standalone and network versions of SuperOffice are offered. The software works with Oracle, Sybase and Microsoft SQL servers. Templates can be designed according to specific needs so that all document functions are completely harmonised with general usage in the organisation. SuperOffice automatically starts Microsoft Outlook for sending and retrieving of e-mails and easy filing under their respective projects and contracts, are also included.
Flexibility within integration to other corporate systems is the key within the SuperOffice solution concept. The Notes Link integrates SuperOffice with Lotus Notes, other links are available for leading ERP systems such as Great Plains, Navision, Concorde, Ergosoft and Exact, and the CTI Link, which is used for integration between SuperOffice and leading phone systems, are some of the additional modules in use daily by many European customers. SuperOffice can also be integrated with both the Internet and Intranet, making SuperOffice an ideal tool for staff working at remote locations.
CRM Solutions claims that SuperOffice is currently the most user-friendly customer relationship management system available. A totally integrated solution can be implemented in just 30 days and user training completed in just one day!
The standard software creates a natural link between an organisation and its customers, giving users a clear insight into the current state of affairs pertaining to any customer. Key features of the system include document functions, report functions, an integrated diary, mobile office, intranet, e-mail and CTI links. With SuperOffice, documents such as letters, faxes and e-mail messages can be compiled quickly and easily, utilising templates. Contact details are automatically inserted directly into the standard layout. Further, documents are automatically registered and filed to ensure access to the information by all members of the work team.. Generating reports is also extremely simple with a range of standard report options, whilst the diary feature enables appointments to be made and documents that are linked to a specific activity, are immediately accessed.
In a nutshell, it is aimed at making and keeping customers happy and management well informed.
Share
