Motorola`s commercial, government and industrial solutions sector (CGISS) experienced a 20% surge in sales in the Middle East and Africa (MEA) last year thanks to increased demand for high-tier products.
Motorola CGISS is a provider of integrated radio communications and information solutions including identification and tracking solutions, as well as information management for criminal justice and civil needs.
Sales in 2002 rose by $18 million to $109 million. The analogue radio business and accessory sales accounted for $40 million with the balance coming from digital radio systems sales.
"As consumer demand increases, prices start to come down," says Paul de Carte, MEA director for indirect sales.
"We`re seeing this trend in the electronics and telecommunications industry. However, our revenue has grown as a result of increased sales in the high-tier products.
"We launched two lower-tier radios last year in response to end-user demand and to close the entry-level product gap in the entire spectrum of our two-way radio product range.
"While these radios are selling extremely well, they have also caused a boom in the sales of more expensive and sophisticated radios."
Motorola has an average 60% share of the two-way radio market in the region, with Nigeria, SA and Egypt accounting for the bulk.
Carte predicts a digital revolution where portable radios will not have to connect to a single proprietary network, communication will be more secure and users will have access to features including simple data messaging, full duplexing speech and Internet protocol-based open standards globally.
"Having said that, I must stress that analogue radio technology will continue to thrive for quite some time and that Motorola is committed to developing and launching new products that serve the needs of this market."
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