Sybase 365, a subsidiary of Sybase, the global leader in mobile messaging services, today announced it has partnered with 46664, Nelson Mandela's HIV/AIDS global awareness campaign, to enable SMS services to celebrate the 90th birthday of Nelson Mandela.
Mr. Mandela's charitable organisations have come together to launch an international premium SMS service, allowing millions to text their own birthday message to the former South African president.
A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including the US, UK, Australia, Spain and Germany as well as many African nations making this one of the biggest premium SMS fundraising initiatives to be staged.
Well wishers who text their own message to their specific country short code will also receive a return thank you SMS message with unique PIN allowing them to view their message securely online at www.happybirthdaymandela.com. The specially created birthday site also contains celebrity messages both written and filmed from Mr Mandela's supporters around the world.
Launching on 16 June in the majority of territories the Birthday Wishes Campaign coincides with Mr Mandela's 90th birthday concert in London's Hyde Park on 27 June. The concert will be broadcast internationally on television, radio and online and will see numerous stars echoing the call to action to 'Text Nelson Mandela Happy Birthday'. The campaign runs until 18 July, Mr Mandela's actual 90th birthday, culminating in a card being presented to him in South Africa noting the number of messages received.
46664 International Director Tim Massey said, "We are delighted to be launching this campaign allowing so many people around the world the chance to wish this extraordinary man happy birthday. A text based service allows more people to feel part of the celebrations in a very simple way and we hope will raise significant revenues to support the ongoing work of the charities that bear Mr. Mandela's name and 46664."
Managed by Nelson Mandela's HIV/AIDS global awareness campaign 46664, all profits received from text charges during the campaign will go to the Nelson Mandela Legacy Trust and other charitable organisations supported by Mr Mandela. These include The Nelson Mandela Children's Fund, The Nelson Mandela Foundation and the Mandela Rhodes Foundation.
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