Symantec is rolling out a specialisation programme for small and medium enterprises (SMEs) as part of its drive to assist Europe, Middle East and Africa channel partners to better serve their customers.
The programme, called Small Business Specialisation, aims to help channel partners become trusted advisors in the small business management of data security, backup and recovery, Symantec says.
Chad Cleevely, distribution and small business manager at Symantec, says: “Our research shows that four out of ten small businesses buy their threat protection off the shelf from retail outlets, so there is huge scope for the channel to step in and offer support, advice and products to this market. The Small Business Specialisation is an important part of our drive to enable partners to better serve their customers.”
According to the company, the programme will be introduced for all Symantec partners that are already qualified at silver level and above, and that have expertise in understanding the requirements of SME customers.
It adds that further training will be made available, and partners will be rewarded for developing in-depth knowledge of Symantec's small business offerings. This includes an up to 3% volume incentive rebate programme and access to additional partner marketing funds.
Symantec products eligible for the programme include: Symantec Endpoint Protection, Symantec Anti-virus, Symantec Protection Suite, Symantec Multi-tier Protection, Backup Exec, and Backup Exec System Recovery.
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