IT distributor Syntech SA will spend about R3 million on expanding its range and growing revenue.
Established in 2002, the company offers a range of product lines focused on storage and memory. Recently appointed CEO Craig Nowitz says Syntech will expand its range to include peripherals such as keyboards, as well as VGA cards and motherboards.
However, says Nowitz, the firm's focus will remain on high-end items, where traditional distributors have lost focus. He says Syntech has developed expertise in high-end components, which adds value.
Syntech distributes high-performance products, such as Patriot, ATTO, OCZ, Sonnet, G-Technology and Rocstor, which are specifically imported to service media-rich environments, including clients within the film and production, photography and architectural industries.
“We are expecting to grow our revenue by 50% for the year ended February 2012, and are in the process of embarking on an expansion programme that will see us expand and diversify our product range and market focus, as well as moving into larger premises during the first quarter of 2012,” says Nowitz.
security products.”
Nowitz says the company's investment, earmarked at more than R3 million initially, will go into stock and growing warehouse space. He adds that Syntech should move into new premises in the first quarter of next year.
Syntech will invest more as it grows, says Nowitz. It is also looking at expanding nationally from its Cape Town base, by opening sales and technical offices, and a possible Johannesburg-based warehouse.
Nowitz says the capital injection will ensure the company meets its growth targets for the year to February 2012. Syntech is targeting revenue growth of about 100% a year, he notes.
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