Dealers and resellers operating within the ICT sector will soon have an opportunity to discover and study the latest in product and technology advancement, including mobile solutions and digital lifestyle devices - that is, if they visit the Sahara Technology Show on 14 November 2007 at Montecasino, Gauteng.
Sahara Computers is proud to announce the Sahara Technology Show, an event that will provide visitors with a comprehensive overview of the level of technology now available and variety of solutions that characterise the booming digital lifestyle space.
This will include Sahara products, incorporating multimedia solutions, desktop and mobile products, removable storage, display systems and input devices, as well as technology sourced from the company's line of international vendor partners.
The event will play host to Foxconn, Intel, Microsoft and Samsung, and offer these tier one technology leaders an opportunity to showcase their latest technologies and demonstrate their leadership in various quadrants that make up the global ICT market.
These areas cover development in motherboard, processor, printer, personal storage and digital lifestyle solutions.
Foxconn is a global manufacturer of IT motherboards, graphic cards, optical storage devices, workstations and server infrastructure. The company continues to leverage off its partnership with Sahara to expand its reach within the South African market.
"There are a number of key issues that our dealers and resellers have to understand and put in perspective for customers, including the capacity of digital lifestyle devices and the impact of personal storage and changing requirements within the notebook market," explains Gary Naidoo, deputy MD of Sahara Computers.
Sahara has reinforced its go-to-market strategy by positioning notebooks as its flagship product offering, strengthening its status as having the number one South African notebook brand.
Innovation within the competitive processor space and implications for the market in general will also be covered at the show.
Naidoo has confirmed there will be no shortage in lifestyle audio-visual devices on display.
"We urge everyone to attend what promises to be a very exciting event. It is a unique opportunity to gain insight into new technologies and lifestyle products," adds Naidoo.
For more information, click through to www.saharaglobal.com or call (011) 542 1000.
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Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of products to rapidly expanding market sectors, including corporate, government, digital lifestyle and mobile and wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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