“Heita!” is said to be the new brand name of Telkom Mobile's consumer offerings, but the fixed-line operator will neither confirm nor deny it.
When questioned as to whether the campaign is linked to Telkom Mobile, the company responded by saying: “Telkom has no comment on this matter.”
Media reports over the weekend revealed that various billboard and television adverts, which offer only animated pictures with the word Heita strewn across the picture, are the beginnings of the soon to be unveiled mobile offering from Telkom.
“Heita” is a slang word for saying “Hello” - a theme easily associated with a mobile offering.
Telkom also recently sent out invitations to a mystery event on 14 October. Not revealing too much, the invitation reads: “The time has come. Telkom is stepping into an era with unlimited possibilities.” All speculation points to the unveiling of Telkom Mobile.
However, Telkom would not confirm this and has preferred not to comment as to whether the event is related to the unveiling of Telkom Mobile.
It is unclear why Telkom has opted to remain mum on the unveiling, considering it has committed to delivering the offering before the end of the year.
Additionally, the company has already confirmed that it has concluded distribution, roaming and co-location agreements, and has all the relevant IT systems in place to roll out the service.
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October unveiling for Telkom Mobile
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