In his experience with speaking to customers, Joe Tucci, CEO and chairman of EMC, says three problems that companies consistently complain about are budget dilemmas, data deluge and security.
Tucci was delivering the keynote speech at the latest EMC World Conference, in Las Vegas, where the theme is: “Cloud meets big data”.
Regarding budget dilemma, he says: “IT organisations are not dissatisfied with amount of money they're spending on IT. They're dissatisfied that 73%, on average, goes to maintaining existing legacy.”
He says only about 23% goes to propelling the company competitively through innovation. Companies don't necessarily want to shrink their budgets, he explains, but want to spend more on becoming more competitive.
As for the data deluge, Tucci says, in 2010 the digital universe grew to 1.2 zetabytes. “It's a massive amount of information that needs to be managed, and that we need to get value from. By the end of this decade there will be 35 zetabytes of data.” He adds that 90% of this data is unstructured. The server volumes this decade will grow 1 000-fold, while the IT staff expected to manage this data is only set to grow 47%. “This is an unprecedented level of productivity.”
Security is an ever-present issue. “In 2010, 88% of Fortune 500 companies experienced botnet activity and 60% of Fortune 500 companies had e-mail addresses compromised,” Tucci says.
The solution to all three of these problems lies in the hybrid cloud, he claims.
Tucci says the best approach is a process of “moving internal infrastructure to the private cloud, and federating and taking service provider partners into your cloud topology. You can balance workloads across your own private data centres and across your public cloud partners' data centres using the same sets of technology, while having all the control.”
He says there is tremendous change and opportunity coming at the information layer in an organisation. “Another layer that's transforming is the way applications are processed. There's a move under way to transform existing applications and run them in virtual machines inside clouds.”
The third level being changed is the end-user device and platform layer. The increase of device choices means provisioning has to be made for each device. “I've seen these transformations before, but not all at the same time,” he says.
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