The business landscape of Europe has been shifting dramatically during the last decade. Downsizing became the watchword of the late 1980s and early 1990s, helping spur the growth of the small business sector, which has become increasingly influential. Over half of all exports from Germany and the UK, for example, are generated by companies of 20 employees or fewer. Small businesses are the largest employers across Europe. Now, with the numbers of these entrepreneurial professionals exploding, it is clear that the small businesses need solutions to meet their unique needs and that supports them in differentiating themselves from the competition. The small business is colourful For the small businesses, technology products are necessary tools to enable them to work more effectively and compete with larger companies. Another important issue in this area is professional communication, which helps in building confidence within their customer base. Capabilities such as high-quality colour printing, colourful marketing presentations, newsletters and colourful creative materials for window advertisements or welcome banners are often executed externally. A disadvantage of out-house production is the lack of flexibility and the dependency of third-parties that might not deliver the quality that is required. Technology investment by small businesses should support its ability to compete and its ability to survive profitably. Therefore the in-house technology needs to support core business activities. Flexibility as a high added value Small businesses have many of the same needs as large companies as well as some additional requirements. They generally do not have the benefit of large office space, technical support staff or big budgets for technology products. But they usually offer their customers a more personal treatment and short response times because of their flexibility. Products that support these key-benefits will often be worth the investment and will deliver concrete benefits. Looking at high-tech systems in small businesses, their needs include the following: * High quality - Small-business customers require high-quality products for their documents that deliver high-quality colour output and allow them to do their work easily. * Easy-to-use - Small-business customers want to concentrate on their key business and not on technology. They usually do not have the benefit of a computer technician or system manager. Thus, they require products that are easy to set up and easy to work with, without the requirement of training. * Affordable - Most small businesses must watch expenses closely. For small-business managers who aim to maximise their cash flow, even the smallest expense is a major decision. As a result, products must be affordable and must add significant value to the user`s endeavour. * Reliable - At larger businesses, a broken copier usually means merely walking to another department and using another machine. For small-business customers, a broken device can mean expensive downtime and missed deadlines. * In-house flexibility - One of the advantages of co-operation with a small business is the lack of overhead cost and time. Fast delivery, flexible planning and short-line communications are benefits the small businesses offer to customers. Every tool that support this flexibility adds value to their professionalism. The fit of the HP DeskJet 1120C The HP DeskJet 1120C is a fast, versatile and high-quality colour printer that has been designed to meet these demanding needs. It combines HP`s high-quality colour inkjet printing technology with creative and easy to use software in an affordable and reliable package for the office professional. The flexibility of the HP DeskJet 1120C appeals to the creativity of the user, because a wide range of media can be handled by the printer. It is now possible to print customised posters, short-run brochures, newsletters and business communications documents in their final format and all within a very short time frame. More than that, they can create or modify them at will, using the printer as part of the creative process rather than having to wait for the output from a bureau. The flexibility of producing all these different types of documents is a big advantage for the small business. The small business succeeds through its agility and creativity, so it demands tools that support these attributes. The HP DeskJet 1120C makes them even more flexible and offers them high-quality presentation in an easy-to-use way. Smart software features The HP DeskJet 1120C is a printer for creative applications, and it needs software to drive it so that the customer can take advantage of its extensive capabilities. Hewlett-Packard has placed a great deal of research and development into the software for this creative printer. The DeskJet 1120C is supplied with HP Smart Software Features in its printer driver that help users to exploit the full potential of colour inkjet wide format printing. HP ZoomSmart HP ZoomSmart scaling technology enables the user to print enlarged or reduced documents easily without the need to reformat the original document in the software application. It overcomes the limitations of some software applications which do not support larger page formats. HP ZoomSmart provides an easy-to-use interface for users to print documents to different sizes from within Windows applications. Users can combine 2-sided Printing or Mirror Image printing. Creative use of HP ZoomSmart * Theme in a business proposal, that appears on the cover page, as an icon on every page and as a graphics on the bill * Billboards made of a blow-up of a small illustration * Easy use of different graphics Booklet The Booklet feature takes a multi-page document, re-orders the page printing sequence and prints two pages onto a larger single sheet so that the printout can be folded and bound to form a booklet. Two-sided printing is automatically activated in this feature. There is also a collation feature which enables the user to print multiple copies in a single print job. The software application sends the contents of the entire document to the printer driver. The printer driver takes into account the total number of pages in the document and determines which two pages need to be placed on the same sheet of paper and then sends the paired pages to the printer for printing. Creative use of Booklet * Business proposals * Newsletters * Handouts of a presentation * Bundling articles and information on the same subject (such as this press pack) * Brochures Billboards This feature takes a one-page document and enlarges it up to five times its formatted page size. The enlarged page is printed on several sheets of paper as defined by the user. The printed sheets can then be assembled together to form a large poster or billboard with a maximum of 3 by 3 A3. Creative use of Billboard * Presentation of a proposal * Window poster with special bargain * Announcement of a concert Handouts This feature gives the user the opportunity to reduce the size of 2, 4 or 8 pages of a document and print them all out onto a single sheet. It is particularly useful for printing out handouts for distribution. Creative use of Handouts * Handout of a presentation * Collation of graphics or photographs * Handout to compare business results or graphics on one sheet HP Smart Focus HP SmartFocus is a HP proprietary technology that automatically improves low-resolution images. Most images found on the Internet and CD-ROM software are low-resolution images (typically 72- or 75-dpi). These images are not suited for printing on a higher-resolution printer. They appear "muddy" or "jaggy". HP SmartFocus enhances the low resolution by using proprietary algorithms. What do you use it for? To print clearer, sharper images from the Internet, CD-ROMs and screen capture software in a way that users can use these images in their newsletters, brochures and notices and produce professional looking output.
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