WWW:MMM - a universal marketing icon to identify mobile devices and internet content that are designed to work together - promoted by Ericsson, Motorola and Nokia
The world leading mobile phone manufacturers, Ericsson, Motorola and Nokia have today introduced a new marketing initiative to simplify the introduction and recognition of the mobile Internet. The WWW:MMM (Mobile Media Mode) icon will enable consumers and industry partners, such as content providers and network operators to immediately recognize internet based value-added services and mobile devices such as smartphones and PDA's that are designed to work seamlessly together. The origin of the MMM (Mobile Media Module) symbol was the WWW ( World Wide Web) which was turned upside down to create a symbol for the new location-independent services for trend-setting mobile phone users.
One of the main challenges with wireless Value-Added Services and technologies has been their abstract and complicated nature. Until today, a common symbol for mobile Internet access has been missing. The WWW:MMM icon is targeted to become the unifying tool that will boost the recognition and usage of the Mobile Internet and other Value-Added Services by consumers.
Mobile Media Mode defines a new space on the internet, where content has been optimised for access via a mobile device. This contrasts with the World Wide Web currently the dominant space on the internet, which is designed for access via fixed computers, with their large screens, full size keyboards and high bandwidth connections. Mobile Media Mode content and devices will ensure rapid access to value-added services on the move whilst taking into account the more limited screen and keypad capabilities of mobile devices and the additional complexity of wireless connections.
Ericsson, Motorola and Nokia will jointly own the trademark of WWW:MMM and each company will be entitled to license the WWW:MMM icon to any company that accepts the terms of the licensing agreement. In the initial phase, the licensees will, for a nominal administrative fee, receive the right to use the WWW:MMM icon solely in conjunction with WAP compliant products, content and services.
"We have predicted that by the end of year 2005, there should be more mobile devices connected to the Internet than fixed terminals. However, this change will only happen if the benefits of mobile internet access are clearly highlighted to end users, network operators and content providers. The WWW:MMM initiative helps to clarify these benefits by clearly identifying which devices and content will work seamlessly together, speeding up the adoption rate of new internet-based services and providing the necessary return on investments required by network operators," says Frank Lloyd, Senior Vice President, General Manager, EMEA Personal Communications Sector, Motorola,
Motorola is a global leader in advanced electronic systems and services. It liberates the power if technology by creating software-enhanced products that provide integrated customer solutions and Internet Access via wireless and satellite communications, as well as computing, networking, and automotive electronics. Motorola also provides essential digital building blocks in the form of embedded semiconductors, control and systems. Sales in 1998 were $29.4 billion. For further information, please visit Motorola on the web at www.motorola.com.
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