It's no secret that laptops and PCs are commodity items in today's world of technology and very little differentiates one product from another, besides looks, price and value-added options.
This is according to Reon Coetzee, Toshiba Computer Systems Sales Manager for Southern Africa, who today also announced that Toshiba would be expanding the availability of the company's digital product services portfolio in South Africa.
Coetzee says that while many other mobile device manufacturers consider their options and accessories businesses as secondary business, Toshiba has taken the decision to focus extensively on this area of its business for a number of reasons.
“If you run a mobile business, or you spend most of your time on the road or travelling, you need to have complete and unhindered access to all the resources that will allow you to do your work, no matter where you are.
“Whether it's the need to securely archive and encrypt your data, take video, photographs, or whether it's as simple as carrying your multimedia around with you for easy access while you're in transit, sometimes you need more than just a laptop or netbook to do this,” Coetzee says.
To this extent, Toshiba's current options and accessories division has been incorporated into a new, larger division called Digital Products and Services (DPS), which will not only focus on delivering stand-alone accessories, but also work to develop mobility solutions based on various lifestyles and business applications.
Product lines that will be included in Toshiba's DPS division will include:
* Laptop accessories (such as power adaptors and docking stations)
* Camileo digital video cameras
* External storage devices
* Digital photo frames
* Journe touch products
* The StorE TV media player
According to Toshiba, mobile computing is an important growth area and new opportunities emerge regularly where mobile device manufacturers can enhance the way consumers and businesses utilise mobile technology.
“It's not good enough just to sell desktops or mobile computers anymore,” Coetzee adds. “Our customers demand even more from their mobile experience, which is why Toshiba is placing a renewed level of attention on making options and accessories more available to our customers.
“Real value for mobile users is measured not in how small and cheap your mobile device is, but how much you can do with it in as small a form factor as possible and how much of a disruption being out of the office is on your day-to-day business activities.
“If we can make your business as accessible to you on the road as it is at your office, we've done our job, and we believe that our new emphasis on mobile value-adds will allow our customers to do more with their mobile devices,” Coetzee concludes.
Toshiba's DPS products are available from channel partners (including Mustek, TVR Computers and Computer Storage Services) and authorised resellers across South Africa.
For more information, contact Toshiba South Africa on 011 314 3090.
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