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Travel light with Canon's slimmest 40x superzoom camera: the PowerShot SX720 HS

Johannesburg, 22 Feb 2016
PowerShot SX720 HS BK Flash Up
PowerShot SX720 HS BK Flash Up

Canon today introduces the PowerShot SX720 HS, Canon's slimmest and most powerful superzoom camera yet. Bolstering the PowerShot SX travel series, it combines a 20.3 MP CMOS sensor with DIGIC 6 processing to power Canon's HS System, delivering stunning stills and Full HD movies even when the lighting is compromised - whether you are meandering through cities or dining al fresco, at sunrise or sunset.

High zoom, high quality

Built around a versatile ultra-wide angle 40x optical zoom (24-960mm), with 80x ZoomPlus, the pocketable and lightweight camera is packed into a body just 35.6mm thick, making it the perfect travel companion for capturing all the action, both near and far. When travelling with friends, shoot a large group shot in front of a stunning backdrop with Advanced Zoom Framing Assist, which intelligently zooms in or out to compose your shot according to the number of people in the frame. Then, when you decide to move to your next location, the PowerShot SX720 HS's Intelligent Image Stabilizer will constantly adapt to ensure you get the best quality images, even when terrain is bumpy beneath.

Document your life in full HD movies

Remember breath-taking moments at the touch of a button in realistic Full HD movies, up to 60p, in MP4 format. Canon's Dynamic IS, combined with Auto Level, delivers rock-steady footage, even when moving at pace or when shooting from tricky angles by correcting camera shake over five axes. If you want a snapshot of the action, use Short Clip Movie - you can select four, five or six second clips, with a variety of playback options including slow motion and double speed. For greater levels of manual control, you can use MF Peaking to achieve perfect focus in stills and movies.

Scalable creativity for every situation

Being creative on the move is easy with Creative Shot Mode - when deployed, the PowerShot SX720 HS will automatically create five versions of your image with various filters and effects applied. The camera can also edit your special stories into a memorable video album with Story Highlights mode - it lets you easily review and share your trip without the need for editing.

Reimagine the postcard: capture and share memories instantly

PowerShot SX720 HS RED
PowerShot SX720 HS RED

Whether you've trekked the dizzying heights of Machu Pichu or visited the majestic Taj Mahal, Dynamic NFC and WiFi make it easy to share the wonders of the world with those who matter most. Just tap the camera to pair it with a compatible smartphone or Connect Station CS100, or press the WiFi Button to access WiFi functionality to share and back-up images to other connected devices. Image Sync allows you to archive your travel shots, as it effortlessly backs-up photos to a variety of cloud services including Canon's irista - the cloud platform which allows you to auto save images and free up space on your camera, as well as create galleries to share with friends and family. When shooting stills or images you can also wirelessly and remotely control the camera using a smartphone, letting you shoot a mob of meerkats or flamboyance of flamingos without disturbing them.

PowerShot SX720 HS key features:

* Travel light and capture every moment;
* Everything you need for excellent movies;
* Connect, share and backup easily;
* Perfect for your proudest moments - day or night; and
* As simple or as advanced as you want.

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Canon Europe

Canon Europe is the regional sales and marketing operation for Canon, represented in 116 countries and employing 17 000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon's corporate philosophy is Kyosei - 'living and working together for the common good'. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. Canon has achieved global certification to ISO 14001, demonstrating a world-class environmental management standard.

Further information about Canon Europe is available at: www.canon-europe.com

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Canon South Africa, a wholly-owned subsidiary of Canon Europe, came into being on 4 January, 2000. Canon Europe is the regional sales and marketing operation for Canon, represented in 120 countries and employing over 11 000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.

In South Africa, the Canon brand is today synonymous with consistency, driven by the company's passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.

Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.

In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimising the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability among their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.

Further information about Canon South Africa is available at: www.canon.co.za
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