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Venture cuts Lexmark inkjet prices

Johannesburg, 10 Feb 1999

Venture Computer today announced that it has cut the recommended retail pricing of its Lexmark 1100 and 3200 colour Jetprinters to R699 and R999 respectively (inclusive of VAT).

The Lexmark 1100 inkjet printer previously retailed at R999. This printer offers superb all-round print quality, and best-in-class resolution at a very aggressive price. The new 1100 is bundled with extra value for the home user, by having the Lexmark Disney Print Studio included in the box. This allows the consumer to experience the magic of Disney, and to create everything from greeting cards, to charts and place mats. The Lexmark 1100 lets you experience and enjoy the new world of colour by everyone in the family. This is truly a "high performance colour printer for every budget".

The Lexmark 3200 printer was originally priced at R1 499 including VAT. Venture Computer, together with Lexmark, has managed to reduce pricing dramatically to an unbelievable R999. This is the first time a twin-head printer with 1 200 x 1 200dpi resolution has been available in the South African market at below R1 000. This is indicative of the way in which technology is creating new and affordable opportunities for the home user in particular. The Lexmark 3200 offers photo-quality straight out of the box, making it ideal for a wealth of colour printing applications. It can be upgraded to six-colour printing for ultimate photo-realism.

The Lexmark 3200 also offers the consumer extra value with the Micrografx Windows Draw 6.0 CD, which allows the user to have versatility in designing and incorporating thousands of ready-to-print projects with editable photos and clip art. "The Lexmark 3 2 00 is a joy to use," says Richard Fearon, sales and marketing director of Venture Computer. "It gives a whole new meaning to the concept of mid-range performance. Never before has there been a printer offering laser-quality text and photo-quality images at this price."

The Lexmark 1100 and the Lexmark 3200 printers are available at any of the normal computer dealers as well as mass retailers nationwide. All Lexmark inkjet printers come standard with a three-year warranty. Venture Computer is very excited about offering these Lexmark printers to the market at such low prices and with such good value.

For further information on the printers, please contact Consumer Inkjet Product Manager Juanita Engelbrecht at (011) 329-0999 or e-mail jengelbrecht@venture.co.za. Alternatively you can contact Richard Fearon, sales and marketing director at Venture Computer at the same number or e-mail him at rfearon@venture.co.za

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Editorial contacts

Paul Booth
Global Research Partners
(082)-568-1179
pabooth@cis.co.za
Richard Fearon
Lexmark International SA
(011) 329 0999
rfearon@venture.co.za