'Virtual assistant' tech makes debut
This was illustrated by recent installations ranging from a holographic greeter to a multifunction kiosk to a good-old-fashioned 'watch while you queue' screen-media network.
At the Wall Street flagship location of New York City drugstore chain Duane Reade, for example, a holographic character welcomes customers with store information and product recommendations. Its goal: to command attention.
According to Telepresence Option, the technology called the Tensator Virtual Assistant is provided by Lawrence from a Tensator Group.
It is completely customised for Duane Reade, it takes the form of a female greeter who welcomes entering customers and provides information on everything store-related. The greeter has seven different scripts, each of which speaks to a different store element.
“All seven run on a continuous loop,” explained Keith Carpentier, senior business development manager-retail, Lawrence, a Tenstaor Group Company, Bay Shore, in New York.
Carpentier added that an updated version of the virtual assistant is in the works, with more interactive and dynamic capabilities.
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