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Vodacom brings Video SMS to its customers

Johannesburg, 29 Sep 2005

Vodacom, SA`s leading cellular network, today launched Video SMS, which enables customers to share those larger than life moments with their loved ones.

Video SMS is the latest addition to Vodacom`s comprehensive messaging services offering, such as multimedia messaging service (MMS) and e-mail.

"Video SMS brings messaging to life. This new service allows our customers to also communicate visually, in addition to just text alone, in order to convey the full meaning of a message. Charged at the same price as that of a text message, customers can choose to communicate in the way that suits their moment. Customers are able to share special or fun moments that can`t be described with words alone," was the response from Pieter Uys, Vodacom Chief Operating Officer, when asked why Vodacom launched this service.

"We want to make communication for our customers a joyful experience, as well as affordable, all at the same time," he added.

In fact, a 30 second (300kb) high quality Video SMS costs only 80c, exactly the same as a peak rate SMS, but communicates so much more. This unique service allows customers to capture their moments with a video-capable handset and share it with family and friends instantly: sporting moments, family moments, fun moments, party times, holidays. Customers can share visual phenomenon, eg a first bungee jump off Van Staden`s bridge, a hike up Table Mountain, the beauty of the Mac Mac Falls, or any of our country`s spectacular sights, or share special moments; a baby`s first steps and words; their son scoring his first goal, meeting a celebrity, etc.

With Video SMS from Vodacom, you have the freedom to share your moments spontaneously and instantly. Be ready to capture the moment and really live life to the full. It is as easy and as affordable as sending an SMS message.

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Editorial contacts

Christa Botha
Magna Carta
(011) 784 2598
Mthobi Tyamzashe
Vodacom
(011) 653 5000