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Vodacom launches a mobile service as simple as ABC

Johannesburg, 18 Aug 2006

Vodacom today announced the arrival of Vodafone Simply - an easy to use mobile solution for subscribers who utilise their cellphones for voice and text services.

"Ease of use and accessibility of information on cellphones are key features for users, especially as feature rich handsets and technology continue to enter the market at a dynamic pace," says Shameel Joosub, Managing Director, Vodacom South Africa.

"Vodafone Simply is an easy to use mobile solution that includes the personalised Vodacom Customer Care experience. Customers will now be able to keep in touch with family and friends with ease and convenience," he says.

Customer relationship management remains one of the company`s key strategic focus areas. Customers can dial 111 from their Vodafone Simply handset which will immediately identify them as a Vodafone Simply user and affords the call centre agent with the opportunity to provide personalised service.

Additionally, the voicemail facility has been enhanced so that access to voicemail messages is as easy as pressing a single button without the need to dial the short code into your voice mailbox.

The new Vodafone Simply cellphone is a large handset with three unique buttons that provide direct access to the most commonly used services: the Main Screen, Contacts and Messages. Additionally a flashing button alerts you of new message arrivals.

"The Vodafone Simply phone will also prompt users to save contact details and remember the most frequently dialled numbers on your phone," Joosub continues. "Staying in touch has never been simpler."

"Simplifying our customers` lives by introducing the innovative Vodafone Simply service has been made possible through our alliance with Vodafone," he says. "The phone has been very well received globally and local research indicates that South African customers will welcome the straightforward easy to use handset and enhanced customer care service," Joosub concludes.

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Editorial contacts

Mari-Louise Esterhuizen
Magna Carta PR
(011) 784 2598
Dot Field
Vodacom
(011) 653 5000