Wal-Mart unveils sustainability blog

Green Retail Decisions writes.

Called 'The Green Room', Thomas introduced the blog as an opportunity for it to “develop into a vibrant conversation about helping people live better around the globe. I invite you to visit this blog often to learn about the latest in sustainability - ours and yours. We will share our thoughts and ideas, and I hope you will, too.”

The site is based on the three goals handed down by former CEO Lee Scott a few years back: To be supplied 100% by renewable energy; to create zero waste; and to sell products that sustain resources and the environment.

All of these are likely more theoretical than truly achievable, but having them front-and-centre in a publicly facing conversation effort is commendable, TriplePundit says.

Traversing the site, there's an interview with executive VP and president of Wal-Mart Central Mike Moore about the efforts to restore his hometown of Joplin, Missouri; information on the store's green efforts and philanthropy; and hydroponic farming in Costa Rica.

The site appears to be an interactive portal for customers and critics alike, posing a host of open-ended questions and presenting a poll soliciting green New Year's resolutions.