For companies considering Web 2.0, Cerebra CEO Mike Stopforth gives the following advice: "Social media is not a technological challenge, it's a culture shift for organisations."
Stopforth was speaking ahead of a conference that will explore organisations' move to the Web 2.0 platform, and explains that if the company's culture is not shifting, Web 2.0 may not be as effective.
He calls Web 2.0 the evolution of communication. "It's a reflection of a technological response to a primal need for better communication." He explains that, since all companies employ people and sell to people, Web 2.0 is worth paying attention to.
Jonathan Hall, CEO of The Virtual Works, says Web 2.0 gives the employee an opportunity to be engaged and connected with the company. "Engaged employees are more committed, more productive and more efficient."
He adds that it gives everyone a platform to voice their opinions and contribute meaningfully to a community, which he cites as basic human drivers.
The Virtual Works implemented a Web 2.0 system for Deloitte, which will be discussed at the Human Capital Management Using Social Media conference by Hall and Jenefer Morgan, a representative from Deloitte.
At the same event, Stopforth will recount the lessons he has learned from helping companies understand the social media landscape to get the most out of their human capital.
The conference takes place on 20 and 21 October, at The Wanderer's Club, in Illovo. More information on the event is available here.
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