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Xantium supports Efune's smart branding

By Orange Ink
Johannesburg, 17 Sept 2004

Efune and Efune, a leading international jewellery company, has outsourced its certification cards to Xantium Digital Card Solutions.

"As a company that prides itself on delivering outstanding service to our customers, the introduction of a certification card, which includes a picture and information around an item purchased, the price, weight of the gold, type, clarity and cut of the diamond, has certainly increased the credibility and reliability of our brand," says Britke Azzie, marketing manager at Efune and Efune.

"Currently we are the only company that offers this service, whereby customers are given a secure PVC certification card on the purchase of their piece from anyone of our collections, Stars and Magic or Love and Light, which can then be used for insurance purposes to ensure the valuation of their piece remains in line with current market sentiment."

"This is a great example of how the commercial sector is taking advantage of card technologies," says Graydon Epstein of Xantium Technology Holdings. "These certification cards are certainly a step towards the utilisation of technology for everyone. Not only does this card carry information of the jewellery pieces and give customers added security, but it can be utilised for any future requirements due to the nature and development of this type of solution."

"We chose to work with Xantium Digital Cards on this due to the skills and expertise they bring in the digital card sector," adds Azzie. " Since we outsourced this requirement to them about six months ago, we have certainly seen an increase in service and standard, and our retailers have benefited from this value-add. Therefore, the industry can expect significant volumes of these cards in the next couple of months."

"Nowhere are card and card-related applications more appropriate than in Africa. Most sectors across the continent are planning to or are already using card-based solutions as a means of providing better security and improved services to customers and users, and Efune is certainly leading the way," concludes Epstein.

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Xantium Technology Holdings

Xantium Technology Holdings is a dynamic black owned IT solutions company that focuses on approaching technology solutions from a business perspective, aligning our client's requirements to protect their long-term investments. We approach IT implementation through our tested service management methodology, extensive industry experience and strong market partnerships with Microsoft, HP, Computer Associates and Cisco. We pride ourselves on challenging conventional IT thinking and our work with government, municipalities and blue-chip organisations are evidence of this.

For more information, please visit the Xantium Technology Web site at www.xantiumit.co.za.

Editorial contacts

Graydon Epstein
Simeka Business Group
(011) 484 5676
graydon.epstein@xantiumit.co.za