Xerox's Confident Color gives printers competitive edge

Printers competing for profitable colour jobs are using Xerox's Confident Color programme to ensure the finished product not only meets customers' demands, but also generates repeat business.

Confident Color takes the uncertainty out of colour management so repeatable, consistent colour can be achieved quickly and easily. Because this can't be done with technology alone, the programme includes consulting, business development, partner services and custom solutions.

“As print professionals deal with different printing devices, usually in the same plant, the need for colour consistency is critical,” says Paul Haglich, marketing manager of the production systems group in the Xerox division at Bytes Document Solutions. “Xerox has faced this challenge and brought reliable colour printing into the 21st century.”

On the technology front, Xerox's digital presses are the only ones that automate all three major steps in the colour management process: calibration, profiling and hitting spot colours.

Calibration and profiling are managed with Xerox's Automated Color Quality Suite (ACQS), which maintains colour precision for all applications, including marketing collateral, brochures and direct mail pieces. Automation not only saves time but also ensures colour consistency on every job and across multiple print engines.

“Xerox's technology guarantees colour consistency, shorter production times and lower costs,” says Haglich. “With the matte dry ink, the iGen4 EXP presses enables print businesses to build market share based on superlative colour. They know the colour quality will be the same from one sheet to 50 000 sheets. The confidence that instils in our customers is very important.”

He adds that Xerox's Confident Color helps triple print volumes while delivering consistent colour quality on applications such as corporate logos and brochures.

Additional offerings and resources of Xerox Confident Color include:

* Xerox Business Development Consulting Services and ProfitAccelerator tools help customers capture new services such as cross-media marketing and photo publishing.
* Xerox Production Color Consultants assist with digital press set-up and integration with existing prepress and workflow systems. Colour management workshops allow customers to leverage their systems.
* Business Innovation Partner Solutions, such as CMI and CGS Oris, ensure digital and offset work together to deliver matching colour.
* Customised solutions can be developed for unique colour management requirements.

To learn more about Confident Color, visit www.xerox.com/confidentcolor.