Zetafax, the long-awaited British fax solution with over 60 000 customers across 100 countries, is finally available in South Africa.
In today`s so-called "paperless environment", faxes continue to rank high as a preferred method for customer communication. The problem, according to Jay Bradley, MD of Prodata Computer Services (with exclusive rights to the Zetafax product), is that "faxes have literally become a time-wasting frustration for staff. If you send an e-mail, it goes seamlessly. It`s beautiful - and people are used to it. But with faxes, there are always hiccups and that reduces productivity."
Increasing productivity is a key objective that companies are prioritising. With more pressure on managers to reduce operational costs through technology, one of the best ways to do this is to streamline communication.
Says Bradley: "Think about how long it takes just to type a cover sheet, print it out and walk over to the fax machine. Now spare a thought for the poor person that has to do this. They pray there`s no queue at the fax machine and that the recipient`s fax won`t be engaged. I`ve personally seen office brawls caused by the sheer frustration of sending faxes. It`s demoralising."
Contrary to what logic dictates, e-mail will NOT replace the fax in the short-term. In fact, Zetafax has been awarded the exclusive contract to become the fax gateway to Majestic, one of South Africa`s fastest growing locally produced CRM products. Majestic switches between e-mail, SMS and fax to communicate with clients and customers using the best medium.
Says Scott Cundill, CEO of Majestic Interactive: "Faxing is critical for any true customer relationship process and it is very powerful as a lead generation tool. Faxes must be automated in order to successfully integrate it into your marketing mix and measure the results. The quicker and easier you can send them, the higher your ROI."
Zetafax offers IT managers the opportunity to boast a measurable decrease in costs as and standardise communication across the organisation. For more information, please visit www.ioware.co.za/zetafax?ref=itw_zeta.
Share
Editorial contacts