ZTE USA, the fourth-largest smartphone manufacturer in the US and second largest in the no-contract market*, today announced its plans for the 2015 Consumer Electronics Show (CES) to be held in Las Vegas, Nevada. Prior to CES, on 5 January, ZTE will host an invite-only press conference to reveal new devices and announce its latest innovations and company news. From 6 to 9 January, the company will showcase an array of flagship devices at CES that reflect ZTE 2015 focus to create new consumer experiences for connecting to the mobile Internet.
"As more consumers are using connected devices in their lives, the bigger the demand is on device makers and carriers to create a seamless, if not more personalised, experience," said Lixin Cheng, chairman and CEO of ZTE USA. "We are making significant improvements in user experiences through our Consumer Experience Unit and consumer interests will be at the heart of everything we imagine, build and deliver in 2015."
At the ZTE booth, located in South Hall 3 of the Las Vegas Convention Center, CES attendees will have the opportunity to try out the latest devices that show ZTE is already on its way to designing better experiences. Specifically, the Star 2 and nubia Z7 smartphones to be shown will feature ZTE latest customisable user interface and voice assistant the industry first system-level voice solution. Other devices on display will include the wearables, accessories, media streaming devices, mobile broadband products and machine-to-machine telematics.
Attendees can also expect a line-up of appearances from NBA legend players, Clyde Drexler, Calvin Murphy and Adonal Foyle. Drexler, named one of the 50 Greatest Players in NBA History, will join ZTE press conference to help launch the latest devices and be available for meet-and-greets at CES along with Murphy and Foyle. Ongoing activities with the NBA are part of ZTE becoming the official smartphone of the Golden State Warriors, Houston Rockets and New York Knicks in October 2014.
On 7 January, Cheng, will join the CES panel, Wireless Technologies to Watch. The panel, moderated by Sue Marek, editor-in-chief of FierceWireless, brings together industry pioneers to discuss which wireless technologies will have the best chance for success, and how they will impact wireless communications, consumer behaviour and the mobile industry.
*Strategy Analytics, North America Handset Vendor Market Share, Q3 2014
NBA Legend Meet and Greet Schedule
Las Vegas Convention Center, South Hall 3, #31431
Clyde Drexler
6 January
3:00 - 4:00 pm
Adonal Foyle
7 January
3:00 - 4:00 pm
8 January
3:00 - 4:00 pm
Calvin Murphy
9 January
10:00 - 11:00 am
