Starbucks and Tencent Announce Strategic Partnership to Launch Social Gifting on WeChat in China
Starbucks Coffee Company (NASDAQ: SBUX) and Tencent Holdings Limited (SEHK: 00700), a leading provider of internet value-added services in China, today pioneered a strategic partnership to co-create a new social gifting feature on WeChat, China's leading mobile social communications service, in early 2017.