Social conversation channels are offering consumers alternative communication options.
Local brands could take a bite out of US biscuit company Oreo's tactical social media approaches, says Quirk.
Companies should be aware of the legal risks of having a social media presence, says Webber Wentzel.
Organisations should introduce comprehensive policies and procedures highlighting proper social media use.
Companies can use hashtags to track and monitor what people want and need, says #Lifeology.
The likes of Twitter and Facebook create many opportunities that can be used to successfully grow businesses.
There's an assumption that "likes" and views actually show measurable results and targets, says Clockwork Media.
Consumers posting private information online cannot expect to be protected when the POPI Act comes into effect.
Consumers trust information that comes from the relationship they have with a brand, says DigiLab.
Launching a social media campaign without the necessary structures in place can backfire on a brand.
Streamlined processes and communication are essential to social media success, says MTN.