Companies can benefit from social media if they learn to leverage these networks and maximise data gained from them, say experts.
Social commerce is set to soar, giving marketers easy access to consumers, says Norton Rose.
Twitter tightens the screws on developers with changes to its API and new rules aimed at controlling the Twitter ecosystem.
The social network gives users more granular control over their photo privacy, and finally removes deleted photos from its servers.
Companies must be ready for social media before they engage on these platforms, says Nikki Cockcroft.
Niche online communities give marketers access to people with specific interests, says Quirk.
Sincerity and transparency are key, as businesses start to co-create content with users, says Native.
Brands that engage with customers online must remember they are talking to people, says Cerebra.
Customers are going to talk about brands on social media networks, regardless of whether business participates, says DDMA.
As Twitter continues to step on toes, a new real-time social service aims to be “where users and developers come first, not advertisers”.
Elan Lohmann, Avusa Digital MD, has resigned to pursue a venture involving a social media community aimed at promoting a healthy lifestyle.
As more people use social media, there are some areas that are not clearly covered by law yet, says Norton Rose.
Apple is said to be in talks with The Fancy, a Pinterest-like e-commerce site, about a possible acquisition.