The campaign employs SMS, MMS, a TV show and mobi site to get customers interactive.
In this World Wide Wrap: BlueStar and New West partner, RFID improves inventory accuracy, and more retailers join ARTS.
In this World Wide Wrap: IKI deploys self-service, Continental checks in with NCR, and Abu Dhabi motorists fill up.
In this World Wide Wrap: America Onshore, Attendance, partner, Haggen upgades HR systems, and P&I sells off product.
In this World Wide Wrap: Verizon opens "Evolution" store, RFID tracks pallets and products, and UTC Retails releases upgraded workstation.
In this World Wide Wrap: China is RFID hub, Bar codes cause disruption, and India pilots smart cards.
In this World Wide Wrap: Redbox increases footprint, Leisure Link kiosks open, and Northants libraries open longer.
In this World Wide Wrap: Use of BI doesn't match hype, BI big for retailers, and FICS begins BI roll-out.
In this World Wide Wrap: IBM installs Windows, Teknosa implements Oracle, and Openbravo releases POS solution.
Worldwide RFID revenue will total $1.2 billion in 2008, says Gartner.
In this World Wide Wrap: RFID to be outlawed, global RFID market to top $1.2 billion, and smart cards to integrate biometrics?
In this World Wide Wrap: Cisco and Microsoft join forces, Hotmail suffers server fault, and server sales grow in 2007.
ProScan Systems roadshows highlighted how technology can address the demands for just in time products in the local supply chain.