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Electronic Billing and Marketing

Telkom allowed to play with fire

The Advertising Standards Authority rules in Telkom's favour over a complaint made against its advert featuring a man with his arm on fire.

City of Johannesburg

Massive tech glitch hits Joburg billing system

The failure results in hundreds of thousands of statements not being issued or issued incorrectly, and the city now suspects foul play.

Being marketing savvy

Knowing your customer goes beyond just assessing credit risk

If you're working with a limited marketing budget, you simply can't afford to spend money attempting to target the "wrong" people, says CEO of Effective Intelligence (EI), Julian Ardagh.

Effective Intelligence

Globetom's electronic distribution platform reaches Nigeria

Globetom's GP3 platform has been certified by the Nigeria Inter-Bank Settlement System as a payment terminal service provider.

FastFacts offers incentives to participants

The mobile survey platform offers free data in exchange for participants' opinions.

Kgaogelo Letsebe

Net1 claims it saves SA R2bn annually

The under-fire company says it saves the country through the identification and removal of fraudulent social grant beneficiaries.

Where did Pepsi go wrong?

They failed to take risk management seriously and to understand exactly what motivates people, says RubiQ.

Campaigning to the youth market through mobile

Brands that are looking to connect with young people need to remember that content needs to be both concise and engaging, says Channel Mobile.

The Foschini Group

Start-ups boost Foschini's e-commerce drive

The retail chain partners with several local tech start-ups to improve its e-commerce platform.

Guide to mobile number validation

Infobip's proprietary Number Lookup service lets marketers verify, in real-time, whether the number is on the home network or another network.

2017 Mobile And Technology Priorities For Marketers

Decision-makers fail to deliver foundational mobile experiences

Around one-third of marketing decision-makers don't have a mobile-first strategy as a basis for emerging technologies used in their service offerings.

Sibahle Malinga

Strategic marketing and CRM

Strategic marketing helps CEOs increase revenue

In today's experience economy, business leaders must think of customer experience as a competitive advantage, says Julian Ardagh, CEO of Effective Intelligence.

Effective Intelligence