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Volume licensing key to savings


Johannesburg, 20 Feb 2013

All IT departments want to reduce costs and streamline software deployments. Volume licensing is the first step to achieving this.

“Buying and deploying software can become a pricey endeavour for those companies that need the same software to be installed and run on many different workstations, and volume licensing simply makes it more affordable for those institutions that need to buy in bulk,” says Simon Campbell-Young, CEO of Phoenix Distribution. “Licensing options can be quite complex, because different software manufacturers often use unique licensing programs.”

In order to help you navigate through this minefield and help you make the best software volume licence purchasing decision for your company, Campbell-Young advises the enlistment of the assistance of a reputable, certified channel partner that forms part of an authorised software distribution value chain. Providing individualised customer buying programmes and agreements offering unique bundles of benefits and offerings specific to an organisation's needs, Phoenix Distribution provides customised volume licensing solutions with an array of value-added benefits.

“Depending on the manufacturer, many options of volume licensing programmes are available. To choose the best volume licensing for your company, you need to understand the main characteristics of the various volume licensing programs and policies and how they pertain to your specific organisation, the size of your company, the programs you want to licence and the way in which you plan to use those products in your organisation,” explains Campbell-Young.

“At Phoenix Software, we offer volume licensing on a variety of products, including Kaspersky, AVG, Roxio and Storagecraft, at cumulative pricing tiers, which allows for corporate, non-profit and government/educational discounts. It is available immediately thanks to our Electronic Software Delivery (ESD) service, which offers the additional benefit of saving on bandwidth and network traffic, since updates can be rolled out via the main server.”

In addition to eliminating the physical costs of having to provide the media (the CD-ROM or DVD), the user's guide and the other packaging items which are included in boxed software, volume licensing ensures the legality of the software and compliance. This gives the purchaser the rights to use the software on a variety of machines, by multiple users. The use of unauthorised or pirated copies of software can result in massive fines for a company or organisation, cautions Campbell-Young.

Phoenix Distribution

Phoenix Distribution is currently the leading value-added software distributor across the African continent, covering software publishing, localisation and distribution across multiple territories in multiple languages. The business is segmented into two divisions, namely 'corporate licensing' and 'retail', and Phoenix Distribution dominates the consumer and SME security sectors through three key brands: Norton/Symantec, AVG and Kaspersky.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT and CES outlets, independents and online stores. This division also distributes mobile accessories, wireless networking products, headsets and specialist high-end video and audio cables. Tier One brands in this arena include Beats by Dre, Monster, Carbon Audio, Trendnet Wireless, and Odoyo.

Phoenix Distribution is growing at 65% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping products through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender and Avira.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com, www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com.

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net