The customer's journey to the cloud

By Karl Reed, Chief Solutions Officer at Elingo


Johannesburg, 14 Jan 2019
Read time 3min 20sec
Karl Reed, Chief Solutions Officer at Elingo.
Karl Reed, Chief Solutions Officer at Elingo.

Migrating to the cloud is no longer the complex process it once was. Thanks to the evolution of technology, moving from an on-premises environment can be done much more efficiently than before. Even attitudes towards this strategic shift have changed, says Karl Reed, Chief Solutions Officer at Elingo.

Going the cloud route does not require a big bang approach. Instead, organisations can phase it in over several months (or years even) as their budget and business processes allow.

In the past few years, accessibility to the cloud from an Internet and capability perspective, as well as the speed to deployment, has changed for the better. In fact, Elingo's recent experience shows customers are approaching the company wanting to migrate instead of needing the hard sell.

Mindset shift

Contributing to this enabling environment is the upcoming arrival of several multinational data centres in the country. Granted, it might only account for approximately 20% of the reason businesses are considering migrating. But, combined with more user-friendly technology, the market is ripe to start benefiting from this natural technology progression.

Perhaps, most importantly, the business mindset is changing. A year ago, decision-makers were still apprehensive about the cloud. Fast forward to the present and they are less resistant about moving. Now, they are much more open towards cloud discussions reflecting trends elsewhere in the world.

The country is basically there; we are fast approaching a time where every organisation will be connected to cloud in some form or another. Just consider how all your personal information is already stored in the cloud. It is only natural that this will start extending to business data as well.

Regulatory needs

Furthermore, the regulatory environment is also playing its part in getting companies to migrate. The likes of the Protection of Personal Information Act (POPIA) and the General Data Protection Regulation (GDPR) create complex environments. Fortunately, the cloud fully supports it and provides local businesses with a significantly more secure environment than if they had to build it themselves.

Given how the compliance requirements for cloud service providers are significantly more complicated than for 'standard' businesses, they do everything in their power to ensure the safety, reliability, availability, and accessibility of cloud-based offerings, systems and data.

Unique approach

With every customer environment and requirement unique when it comes to the cloud, service providers must be able to adapt their processes to accommodate. For example, expectations from an insurance company will be different to that from a courier business in terms of cloud migration and offerings. So, even though there is still complexity involved in making the transition, it is not insurmountable.

One of the most appealing things for any business when it comes to the cloud is the return on investment that is on offer. For one, the cloud enables the company to manage spend on a monthly basis instead of a massive upfront payment.

Secondly, there are the savings that companies do not even realise they are getting. Just like every computer in the business needs power, software licences, access to the Internet, and so on, so too do on-premises servers. Furthermore, these servers need to be maintained and upgraded every few years. Even the air-conditioning units in the server room need power, maintenance, and so on, continually adding to the cost of on-premises solutions. With the cloud, there is none of that.

Given the ease of use and speed of deployment, the cloud will soon become the default approach for many local organisations. The cloud is already everywhere. Now is the time to capitalise on it.

For more information, go to: http://www.freedomtointeract.co.za/.

Elingo

Elingo is a Johannesburg-based ICT company focused on services and solutions within the multimedia contact centre and enterprise IP telephony space.

The technology firm has partnered with established industry leaders to ensure the supply of tailor-made, versatile and customisable solutions that integrate with any process or system.

The company's product offering is designed primarily to automate each process within the call centre, including phone calls, SMS, e-mail, fax or Web chat.

Elingo's pre-sales teams have unmatched product, technical and architectural knowledge and the quality of its product guarantees value-add and innovation to contact centres of any size.

The company has kept ahead of game-changing trends, including the cloud (on-premises and cloud-based communications as a service (CaaS), contact centre automation, enterprise IP telephony, as well as consulting, support and education.

Elingo is an industry leader in business process automation and is run by a core team with over 25 years' experience in contact centre design, deployment and support.

Editorial contacts
Rubicomm Gloria Malan (082) 340 2876 gloria@rubicomm.co.za
Elingo Colleen Harris (+27) 83 609 9799 colleen.harris@elingo.co.za
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