MTN deemed top African brand
SA's second mobile operator, and Africa's largest, MTN has topped the list of highest ranked African brands in the annual Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today.
This year's listing shows MTN moved up nine places to position 79th, with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year. MTN is the only African brand in the 2013 survey.
Developed by research agency Millward Brown Optimor, the survey represents the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150 000 people around the world.
Operating in 22 countries, MTN has about 200 million subscribers across Africa, Asia and the Middle East.