German start-up company Jobspotting, has unveiled a new analytics dashboard in an effort to bring transparency to the recruitment market.
The dashboard allows companies to view aggregated statistics about market trends, interested candidates, and their competition, explains Jobspotting.
Employers can now use Jobspotting's analytics dashboard to gain detailed, anonymous insights into demographic data, behaviours, skills, and interests of job seekers, says Jobspotting CEO and co-founder Hessam Lavi.
"This is our first step toward making online recruitment more transparent, which we believe will benefit employers and job seekers alike."
Much in the same way that companies like Similarweb provide important Web traffic analytics, Jobspotting provides employers with big data analysis of jobs, job seekers, and the job market to help strengthen their recruiting process, says Lavi.
According to Robert Sonnenberg, SA country manager for Jobspotting, the recruitment market has long been outdated and lacking any real innovation.
"It's difficult for job seekers to get any real concrete information about companies, market trends or the skills they need to learn. And it's really hard for employers to find the right candidates."
Transparency in the market could help to change that - employees could use the information to make better decisions when it comes to careers, jobs and the companies they work for, he adds.
Also, it can help them see where their skills would most be in demand, or what they should learn to get where they want to be, explains Sonnenberg.
Right now, HR people have no insight into how their recruitment campaigns perform, or where they can find the right candidates, he says.
"They can attempt to discover people using tools like LinkedIn, but it's hard to get an overview of the market, the skills of potential candidates, or where those candidates might be located."
The job search engine company entered the SA market early this month. The company already has a presence in seven countries - Mexico, Germany, UK, Austria, Spain, Hong Kong and Singapore.
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