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Expanded Pure Portfolio makes customer data more accessible than ever before

Pure Storage has expanded its FlashArray product line, delivering powerful NVMe Flash for all data so that organisations can extract more value from their data.

Austin, Texas, 20 Sep 2019
Read time 3min 50sec

Pure Storage (NYSE: PSTG), the fastest-growing data storage company, today announced an expansion of the Pure Storage FlashArray product line built to deliver a modern data management experience for customers. Pure is the first and only vendor to enable faster access to data wherever customers need it by delivering flash at disc prices.

FlashArray//C, the industry’s first capacity-optimised all-flash array, is built to bring consistent all-flash performance with tier one reliability at disc economics. DirectMemory Cache, a combination of Purity and Intel Optane storage class memory, provides FlashArray//X customers with a software-based accelerant that delivers dramatic performance improvement for applications that require the ultimate in high-performance storage.

“Businesses in every industry today rely on data analytics to make critical decisions,” said Prakash Darji, General Manager for FlashArray, Pure Storage. “Modern business requires fast access to all data, affordably, whether it’s mission critical or tier two and tier three workloads and applications. While this has historically been cost-prohibitive for customers, FlashArray//C breaks down new economic barriers and enables faster access to data wherever customers need it.”


Today, the majority of organisations need to access their data at any given moment to drive better business results and decision-making. Because of economic constraints, tier two applications have long been anchored down by disc technologies, which results in inconsistent latency, management complexity and forklift replacements every three to five years. For organisations that require data availability across all workload tiers, FlashArray//C provides a cost-competitive, modern flash alternative to hybrid disc or cold storage options.

With FlashArray//C, customers can rely on storage solutions for historically less mission-critical workloads at a cost competitive with archaic hybrid and disc-based solutions. This provides customers with faster access to consistently latent data and helps them make better, more informed business decisions.

“At ServiceNow, we believe the biggest benefit of FlashArray//C is eliminating the need for slower spinning disc solutions,” said Keith Martin, Director, Cloud Capacity Engineering, ServiceNow. “We’re excited to see Pure Storage introduce an all-NVMe, optimised capacity flash storage solution so organisations like ours can extract more value from data. We look forward to having an all-flash data centre for better accessibility and speed for all of our workloads.”

Like all products in the FlashArray family line, FlashArray//C provides a no-compromise enterprise experience built for >99.9999 percent availability, Pure1 cloud data management, API automation, AI-driven predictive support, and is built from the ground up to be Evergreen with non-disruptive hardware and software upgrades and no data migrations. 

The FlashArray//C60 delivers up to 4.2 petabytes of effective capacity in a sleek and compact design, with full-enterprise software services, Pure1 cloud management and data portability, and 100% NVMe flash. Customers will benefit from 99.9999 percent availability, 5:1 average data reduction and 10:1 total efficiency, reducing the amount of storage customers need to purchase and manage. FlashArray//C is generally available now and optimised for next-generation QLC media.

DirectMemory Cache

Modern database and analytics requirements have increased customer requirements for storage performance. Pure Storage DirectMemory Modules plug directly into FlashArray//X70 and //X90 to speed up OLTP and OLAP results instantly, allowing customers to continue innovating without downtime or configuration required. 

Pure’s DirectMemory Modules are powered by DirectMemory Cache software and Intel Optane storage class memory, to provide customers with a performance boost, so latency sensitive databases and enterprise applications can act faster, with a 25% to 50% latency reduction and up to 25% lower CPU utilisation for greater compute efficiency and potentially lower software licence costs.

Mission-critical applications require a strong combination of memory, CPU, servers and accelerated storage to provide enterprises with more levels of insight and faster time to resolution, so Pure customers are able to resolve problems faster for their own customers. DirectMemory Cache can accelerate the performance of critical applications by double the time, lowering latency by as much as 50%. DirectMemory Cache provides storage-class memory acceleration to existing customers, with no disruption and no configuration required.

FlashArray//C, DirectMemory Cache software, DirectMemory Modules, and previously announced Cloud Block Store will be available for purchase immediately. To learn more about how Pure Storage accelerates and consolidates all of your workloads, visit our Web site here.

Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment. One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Analyst Recognition:

Gartner July 2018 Magic Quadrant for Solid-State Arrays

IDC MarketScape for All-Flash Arrays

Pure Storage, the "P" Logo, Evergreen, FlashArray and FlashBlade are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Editorial contacts
CWDi Jacqui Jacobs (082) 778 8439
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