Bitrate adds Maxta hyperconverged software to its portfolio to provide partners with maximum flexibility, savings and simplicity of their offerings

Maxta software enables Bitrate channel partners throughout Sub-Sahara Africa to build differentiated solutions in hyperconverged infrastructure market.

Santa Clara, California and South Africa, 27 Mar 2018
Read time 2min 30sec

Maxta, a leading provider of hyperconvergence software, today announced that Bitrate, a distributor of software, hardware and IT solutions throughout sub-Sahara Africa, has added Maxta hyperconvergence software to its portfolio of emerging and disruptive technological offerings. The addition of Maxta enables Bitrate reseller partners to help customers eliminate the capital and operational expense of legacy storage architectures with an innovative and differentiated hyperconverged solution.

Bitrate, which introduced hyperconverged solutions into the region over four years ago, is committed to help its partner network to create winning networking, application performance, data centre virtualisation and IT security solutions for its clients while increasing partner revenue and success in their respective markets. By adding Maxta's software, Bitrate provides resellers with a groundbreaking approach to hyperconverged infrastructure that dramatically simplifies operations while delivering much greater agility and cost savings.

"One of the key differentiating factors of Bitrate is our commitment to provide our reseller partners with cutting-edge products and solutions that best help them provide ultimate value to their customers," said Jeroen Dubbelman, Managing Director for Bitrate. "Maxta is an ideal choice for us to add to our portfolio of solutions because it is able to offer the enterprise-class data services with an unparalleled freedom of choice when it comes to servers, storage devices and even server virtualisation platforms."

While all hyperconverged solutions are designed to help simplify IT management by converging separate compute, storage and storage networking tiers into a single system, as well as administering virtual machines instead of storage, many of these solutions lock customers into specific hardware or hypervisors. Maxta hyperconvergence software eliminates the lock-in of server hardware or hypervisors. Unlike appliance-based hyperconverged solutions, Maxta enables customers to upgrade storage capacity by adding or replacing drives in existing servers instead of requiring the customer to add complete nodes. Maxta does not require customers to repurchase hyper-converged software licences when refreshing the server hardware.

"Our software approach has long been about providing choice, whether that is choice of software or turnkey solution, choice of server hardware, or choice of hypervisor," said Yoram Novick, founder and CEO of Maxta. "In adding our software to their portfolio, Bitrate is embracing this approach while allowing reseller partners in South Africa to collaborate on delivering breakthrough solutions that enable highly efficient virtual data centres in today's changing technology landscape. Knowing that Bitrate is committed to providing differentiated technology solutions for their channel partners to offer their customers, we are delighted to be included in their portfolio and look forward to helping extend hyperconvergence further into the African market."


Bitrate focuses on adding value to resale partners, which in turn helps them optimise their solutions to their clients. Bitrate focuses on delivering solutions to the market that help clients reduce the total cost of ownership, improve their security posture and experience the richness of technology of today.

Bitrate, in operation since 1999, has substantial experience in IT security, data centre infrastructure, network monitoring, application performance monitoring, network troubleshooting and cable infrastructure certification.


Maxta is the only hyperconvergence provider that gives IT the freedom to choose both servers and hypervisors. Maxta's unique software approach to hyperconvergence enables IT to scale storage independent of compute, run mixed workloads on the same cluster, and eliminate the hyperconverged appliance refresh tax as there is no need to repurchase the HCI software licence when refreshing server hardware. Maxta is available as software only or as preconfigured solution on most brands of server hardware. For more information, visit us at or follow us on LinkedIn and Twitter.

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Bitrate Chanel Ivan (+27) 11 450 0481
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