Johannesburg, 26 Apr 2018
With its smart and simple design and all-new smartphone-like user interface (UI), the Xerox (NYSE: XRX) WorkCentre 6515 Color Multifunction Printer (MFP) has won a prestigious 2018 iF DESIGN AWARD from the International Forum Design.
Winners of this coveted competition include brands such as Apple, BMW, Fitbit and Philips.
Xerox's award-winning look was developed by a global team of product designers from Xerox and Fuji Xerox in Japan. The WorkCentre 6515 won in the highly competitive Computer category, with more than 6 400 entries from 54 countries, featuring printers, scanners, copiers, laptops, tablets and even robotics.
"This award affirms our creative ability to blend innovative design with uncompromising ease of use, a necessity for customers who rely on their MFPs to drive efficiencies in their office environments," said David Parsons, director, Experience Design Group, Xerox.
Capturing the attention of the competition's global selection committee was the device's tilting UI, accessible for users sitting or standing; multimodal feedback, including visual and audio cues; and an emotive LED display featuring behavioural responses and machine status. The innovative UI is also built into Xerox AltaLink and VersaLink devices.
Global research conducted by Xerox and Fuji Xerox during the product development phase found that participants who value their office aesthetic stated good design helps improve employee productivity and morale.
With strong sales worldwide, the WorkCentre 6515 supports mobile and cloud platforms and prints at speeds as fast as 30 pages per minute.
About the iF DESIGN AWARD
For 65 years, the iF DESIGN AWARD has been recognised as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. All awarded entries are featured on the iF World Design Guide, in the iF design app and are displayed at the iF design exhibition Hamburg.
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