Johannesburg, 16 May 2018
You're making a profit, and you have a team of analysts reviewing the market to ensure your business is going places; but (and it's a big one), are you sure this is future proofing your business? Are you positive the future you're planning for your business is right?
Feeling slightly concerned? You should be, and that's normal. We want to put your mind at ease by telling you which 3.5 things you need to take your business exactly where it should go and secure your future.
1. See
Sounds simple enough, but so often we miss what's right in front of us; thus, in the great words of Rafiki: "Look beyond what you see". The only way to make informed decisions is by analysing real-time data. Yes, looking back at what your business has done in the past is important, we're not shunning history, but the environment was different, and it's too late to make amendments, improvements or avoid mishaps.
In addition to enjoying real-time data collection, it's best to have a single system in place to collect and analyse data. A system that can instantly record and align data from different departments will give you a comprehensive overview of what's happening where in your business. In this way, you'll save time (as you won't argue about what's not working as effectively and efficiently as it should), and money (as you won't be relying on third-party data collectors).
2. Respond
When you have a single system in place and can pull collective, real-time data from across all your business departments, you will have the opportunity to make the needed changes immediately, cutting your reaction time down, and fix the course your business is on before things go wrong. You'll be able to make informed decisions where it's needed most. There is no need, and absolutely no time, to wait for an issue or request to be brought to you as a decision-maker by your customers; win their loyalty by being upfront and setting it straight before it becomes an issue.
A set-up that provides you with this accuracy and immediacy can assist you in changing your business's KPIs without wasting time, money or resources. You'll enjoy more control, and meticulous control, of your business's present and future. Unfortunately, the business landscape we're in is of such a type that there is no time to waste to enter the market with a new product or service; hence, the quicker you are, the better. Most important, the faster you can make changes within your business, the more agility you bring to it.
3. Adapt
The terrifying truth about doing business is if you don't stay relevant and innovative, the business will die. Again, a single system can provide you with gold. The insights you gain from the data collected, the speed at which it's obtained, plus the comprehensive view of your business identifies growth and pivoting opportunities.
You need to be proactively reactive. You need to constantly search for new ways to reach your business's potential and adapt where its potential lies, as the consumer market is ever-changing. In order to do this, you need software in place that can keep up with your future plans and can help identify new opportunities.
0.5. Traditional
Last, but not least, you need to focus on the traditional business aspects. It's great to be agile and quick to respond, but if your administration, staff, cashflow, etc, are in disarray, you'll struggle to grow. Be sure not to investigate your traditional business aspects in isolation, but to look at everything inclusively.
These are daunting abilities you need to have, but as a business owner and decision-maker, you've accepted the responsibility to grow and build your business into something spectacular; the correct software in place can offer you all the support you need to succeed.
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